Talismans: The Creation of a New Economic Trend
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Abstract
Talisman academic article: Talismans and creating a new economy. The objective was to study the concept of creating talismans in the past and talismans in the past 5 years (2018-2023) by using the creative economy concept and the circular economy business model (BCG Model) as part of Thailand's new economic concept as a framework for the study. It was found that Talisman in the past used storytelling marketing. Storytelling marketing and talismans today also leverage that cultural cost to reach new audiences through storytelling marketing. In addition, talismans in the past were used in the sharing economy and the economics of donations. As for talismans today (2018-2023), the concept of the green economy has begun to be used as an issue in creating talismans. This makes the talisman not only have faith. Talismans can also answer the objectives of the circular economy business model in three aspects: social, economic and environmental which is one of the mechanisms for sustainable national development.
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References
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