Enhancing Student Experiences: A Study on Campus Facilities at a Private University in Thailand
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Abstract
This study aims to investigate the effect of university facilities on overall student satisfaction in regard to the university. The questionnaires were administered to 237 business students at a private university to assess the level of student satisfaction in regard to various university facilities as well as overall satisfaction in regard to the university. Multiple regression analysis was adopted to test the hypotheses that university facilities can influence overall student satisfaction. The findings reveal that classroom & Information and Communication Technology (ICT) facilities as well as campus food services significantly influence overall student satisfaction. Moreover, the moderating effect of gender and student academic performance were also investigated. The results suggest that the level of student satisfaction in regard to campus food services varied by gender. A managerial implication of this study is that private education institutions should place greater emphasis on facility management to recruit and retain students in the 21st century.
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