การพัฒนาธุรกิจชุมชนสำหรับผลิตภัณฑ์หัวเชื้อผสมดินอินทรีย์ชีวภาพจากมูลไส้เดือน กรณีศึกษา กลุ่มวิสาหกิจชุมชนบ้านไร่ดง ตำบลขัวมุง อำเภอสารภี จังหวัดเชียงใหม่

Peeraya Somsak; Orathai Khiqwcha-um; Paipan Thanalerdsopit

doi:10.14456/mbr.2025.3

Authors

Peeraya Somsak Faculty of Business Administration and Liberal of Arts, Rajamagala University of Technology Lanna
Orathai Khiqwcha-um College of Arts, Media and Technology, Chiang Mai University
Paipan Thanalerdsopit Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna https://orcid.org/0000-0002-4635-0079

DOI:

https://doi.org/10.14456/mbr.2025.3

Keywords:

Business Development, Circular Economy, Sustainability

Abstract

This study examines the potential and readiness of the Ban Rai Dong Community Enterprise Group, Khua Mung Subdistrict, Saraphi District, Chiang Mai, to produce and distribute bio-organic soil inoculants from earthworm castings. Additionally, the study seeks to develop a business model based on framework and the Bio-Circular-Green Economy framework to enhance competitiveness and long-term sustainability. The research employed a sample of 30 participants, comprising 24 community enterprise members, 2 group leaders, and 4 community development experts or government officials. The research process involved an assessment of the group’s potential and challenges, followed by a series of capacity-building workshops on product development, packaging, distribution channels, and financial management. The findings indicate that the community enterprise possesses key resources, including vermicompost, local labor, and indigenous knowledge. However, constraints remain in business management, product design, and marketing strategies. The development process led to the implementation of proactive strategies, such as brand creation, expansion of distribution channels, and organic certification, alongside efficient cost management. The break-even point was calculated at 421 units, with an estimated monthly revenue of 8,000 THB or an annual revenue of 96,000 THB. The study highlights the successful development of the bio-organic soil inoculant community enterprise, which serves as a model for other community businesses. The findings align with the BCG economic framework, demonstrating economic, social, and environmental

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