THE ATTITUDE OF FOREIGN TOURISTS MUAYTHAI AUDIENCE TOWARD MARKETING MIX OF RAJADAMNERN STADIUM

Abstract

The purposes of this study were 1) to study Channel information and reason for the decision of the foreign tourists toward Muaythai audience 2) to study the attitude of foreign tourists Muaythai audience toward marketing mix of  Rajadamnern Stadium. This was survey research, while the 400 foreign tourists were selected to be accidental sampling from foreign tourists on Muaythai audience at Rajadamnern stadium in 2016. The instrument was questionnaire. Data was analyzed by descriptive statistics. The results of this study were found as follows; Muaythai channel information: most was social media consisted of Facebook, Instagram, line (average =3.87) then Internet, website (average =3.65) and Radio (average = 1.82) Decision to seeing Muaythai: Muaythai is best of sport self-defend (average =3.87), good for physical fitness (average =3.74), entertainment sport (average =3.74), and least to find talent to use on abroad (average =2.81). The attitude toward marketing mix: mostly, friendly and munificent (average =3.81) then cleanness area (average=3.78) and brochures publicity (average =3.42) Muaythai promote: mostly, agree to promote on Internet and web site (average 70), next on social media (average 45). Almost foreign tourists love Muaythai and want to see Muaythai again because it is Thailand identity and very interested.