THE STUDY OF ARTISTIC AND LOCAL CULTURE IDENTITIES IN THE TOURISM AREA AT CHIANG-KHAN DISTRICT, LOEI PROVIENCE FOR CREATIVE LOCAL PRODUCT DESIGN

Abstract

This research is a creative action research. The objectives of the research were: 1) To analyze the context of art and culture of Chiang Khan district, Loei province; 2) To study process design a pattern of art and culture of Chiang Khan, Loei. The tools of this research consist of interviews, data collection forms, design evaluation forms. Qualitative analysis was performed with the narrative data and presented the data with analytical description together with photographs. The study indicate that

1) Arts and culture of Chiang Khan district Loei Province has been built on the basis of the lifestyle of the people to settle in the area of ​​Chiang Khan. In addition, arts and culture that display the specific identities of Tai Dam include ethnic culture can be seen from costumes, architecture of wooden house, hinged door, Saepang tradition, Pang tree, and Phi Khon Nam festival.

2) The pattern design is based on the idea of ​​finding unique identities. The creative process is as follows: 2.1) Concept Searching 2.2) Concept Analysis 2.3) Interpretation 2.4) Sketch Design 2.5) Learning for Development 2.6) Sketch Design Development 2.7) Creative Implementation 2.8). Exchange of learning and evaluation