STREET ART: DEVELOPMENT OF LIFESTYLE AREA IN BAN HAE COMMUNITY, LOEI MUNICIPALITY, LOEI PROVINCE

-

Abstract

This academic article explores the transformation of Ban Hae into a vibrant space through street art. The study involves analyzing documents and conducting field visits to the target area, using the concepts of street art and area development as frameworks for content analysis. The findings reveal that Ban Hae is a community rich in history, culture, and unique lifestyles within Loei Province, which has been developed into a cultural destination for tourism. Community leaders and artists collaborated to drive the development of Ban Hae by applying principles of area development and street art. A total of 30 artists participated in the project, studying the local context and portraying the knowledge and stories of Ban Hae Community. These stories include cultural traditions such as the Rocket Festival, the End of Buddhist Lent Day, fabric weaving, children’s folk games, and the community’s way of life, such as utilizing water from the Nam Man River for consumption and daily use, river fish, traditional dishes like Khao Ji, and pets. These narratives were visually represented as acrylic paintings along Kirirat Road. The results demonstrate that the community expressed the highest level of satisfaction with the project. Street art contributed significantly to cultural promotion, economic development, and social cohesion. It also fostered a sense of pride, love, and unity within the community, while enhancing the community’s aesthetic appreciation, perceptions, and experiences through creative artworks.