COMMUNICATION WITH VISUAL LANGUAGE IN CARTOON MAGAZINE KHAI HUA ROH “SMILE OF THE KING” AND MAHA SONOOK “WHEN THE PRINCE BECAME KING”

Abstract

HM King Bhumibol Adulyadej passed away on October 13^th 2016. The cartoon magazines-Khai Hua Roh and Maha Sanook, published their special editions presenting in visual language, to mourn the King under the themes-“Smile of the King” and “When the Prince became King”. An observation was conducted and it was found that there were three types of cartoon characters: realistic, type semi-realistic type and symbolic type used to represent HM King Bhumibol Adulyadej. They were different from what visual language of the other cartoon magazines presents. There are caricatures or fictional characters. In addition, the researcher collected data from various readers. In regard to visual language recognition, it was found that all of the readers had media exposure bias related to King Rama IX but differences were found in their perceptions. Age, education, occupation and residence did not significantly influence their perceptions, whereas personal interests, recognition, emotions towards persons or events, attitude, upbringing, background knowledge and individual experiences did affect their perception.