Legal Problems on the Consumer Protection a Case Study on Premium and Sweepstakes Promotion

Abstract

This research aims to study problems related to consumer protection. There are promotional sweepstakes promotions. Study on the theory of consumer protection, foreign law and Thailand. Analysis of legal issues. Promoting marketing by advertising on giving prizes with a sweepstakes and finding the right way to legislate. To provide consumers with effective protection. Use the study of documents and research related laws. According to studies, it has been found that the legal provisions of Thailand have no mandatory cover on key issues in consumer protection. As in the legal provisions of foreign There are no penalties for penalties or penalties. And not in the present situation. Business owners fear not fear and realize and there is unfair trade. Laws should add or specify the key points to make law enforcement more complete: (1) Determine the maximum prize value and total prize value. Do not have too much value. (2) No advertising, publicity, promotional activities, giving prizes by sweepstakes with persons under the age of 18 years shall be prohibited. (3) Additional laws prohibit advertisements for public relations. Promotional Activities Giveaway of the prize with a sweepstakes for short messages via mobile phones. (4) Limited age. Participants who are under the age of 18 are prohibited from participating in promotional activities. (5) The duration of promotional activities, reward giving, sweepstakes not to be long and not more than 1 time per year, and 6) To settle disputes between entrepreneurs and consider unfair trade practices.