Main Article Content
The objective of this study is to study the influence of business communication that has an impact on Thai Rak Thai Party. This is a qualitative research by analyzing documents from the Thaksin Cognitive Books 1 – 2, Corruption cases of Dr. Surapong Suebwonglee, Case of land in Ratchada, and IPSTAR satellite case analyzed by Somchai Sawaengkarn. The research found that the fact that only a few large business leaders who succeed in using political money, take advantages from the power and destroy the parliamentary system. This causes both direct and indirect impacts on Thai political system. Thai politics requires funding, which comes from the large capital group of the communication business who explicitly support politics. And this group was affected by the coup. For example, the free TV channels were most affected because the business operation was controlled, causing the decreasing of Income for political reasons. This is because the coup thought that if the free TV channels were not controlled, it will cause resistance and lead to political change. On the other hand, Mobile Business has the least effect and also able to continue conduct the business so this group has occupied the market still.
Constitution Act, Political Party B.E. 2551 (2008).
Constitution of the Kingdom of Thailand B.E. 2540 (1997).
Pinthong, J. et al. (2004). Thaksin 1. Bangkok: Publishers.
Pinthong, J. et al. (2009). Thaksin 2. Bangkok: Publishers.
Kaewthep, K. (2009). Mass Communication: Theories and Guidelines for Education. Bangkok: Photo Print.
Nanthawaropas, N. (2005). Political Communication: A Case Study of the General Election Campaign Thai Rak
Thai Party. Doctor of Philosophy Thesis. Thammasat University, Faculty of Journalism and mass
Waitoolkiat, N., & Chambers, P. (2015). The Resilience of Monarchised Military. Thailand Journal of Contemporary
Asia, 46(3), 1-20. DOI: 10.1080/00472336.2016.1161060
National Bureau of Agricultural Commodity and Food Standards. (2018). Operational manual to protect
interests stacking. Bangkok: Author.
Phongphaijit, P. (2004). Reading Thai political culture. Bangkok: Matichon.
Phongphaijit, P. (2005). “Money Politics” Lecture leading the annual seminar on Money Politics. By Political
Economics Studies Center, Chulalongkorn University.
Phongphaijit, P. (2006). Thai Capital Dynamics and the Guidelines for Thai Political Economy Reform:
Experimental Proposal Political economic reform from the framework of the city affairs analysis.
Same sky, 4(3), 74, 72-110.
Nakornthorn, P. (2018). Matichon Newspaper. Retrieved August 20, 2018, from https://mgronline.
Netinant, P. (2009). Brand communication process of Thai political parties. Retrieved August 10, 2018, from
Noksuan Sawasdee, S. (2010). Democracy really works: Thai people guide for the 2011 election. Bangkok:
Two Four Printing.
Noksuan Sawasdee, S. (2017). The path to democracy that is not reversed: political institution factors Strong
Democracy. Faculty of Political Science, Chulalongkorn University.