Constructing and Maintaining Pheu Thai Party’s Political Bastion in Northeastern Region of Thailand

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Pongsakorn Unnopporn
Suraphol Rajbhandaraks
Somboon Suksamran
Anek Laothamatas


This study is conducted through qualitative research with three main objectives: (1) To examine strategy formulation in constructing and maintaining political support of Pheu Thai party in Northeastern region after the dissolution of People’s Power Party under military Coup between September 2006 to April 2018; (2) To study political and and legal obstructions toward political activities for maintaining Pheu Thai party stronghold after Coup d’état during May 2014 to April 2018; (3) To examine strategy formation for the upcoming election. Research Findings: Politics is a crucial factor that affect strategy formulation in constructing and maintaining political bastion of Pheu Thai party in Northeastern Thailand. Like former parties (Thai Rak Thai and People’s Power party), political marketing and communication are Pheu Thai’s strategies aiming at bastion maintenance in Northeastern region. 3.The major obstructions were the enactment of Constitution of the Kingdom of Thailand Year 2017 specifically Article 265 and Article 279, and orders of National Council for Peace and Order (NCPO). 4.The freedom of formulating political strategy to captivate political bastion is confined under enacted laws.


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Unnopporn, P., Rajbhandaraks, S., Suksamran, S., & Laothamatas, A. (2019). Constructing and Maintaining Pheu Thai Party’s Political Bastion in Northeastern Region of Thailand. Rajapark Journal, 13(31), 244–253. Retrieved from
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