Development of Management Strategies and Curriculum management, Faculty of Business Administration, Rajapark Institute

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Wachiraporn Padkerd
Samkiet tunkaew
Phoonchai Yawirach
Prawet Wetcha


     The purpose of this research was to develop the management strategies of faculty of Business Administration, Rajapark Institute. The instructors responsible for teaching in the faculty of Business Administration including head of each department, the dean, were selected as the samples for the research.  SWOT Analysis, TOWS Matrix for strategic formulation, and strategic development were classified into 4 dimensions according to the theory of Balanced Scorecard. The results found that: Strategic development and management of business administration program, Rajapark Institute: the researcher obtained 14 strategies from conducting a strategic analysis by studying the external and internal environment (SWOT) and the TOWS Matrix, and formed strategic objectives according to the four dimensions of the Balanced Scorecard Theory as follows; 1) the learner dimension had 4 areas including expertise in the field, foreign language skills, citizenship, arts and culture, 2) five internal processes including operation supervision, risk, the number of learning facilities, technology, and public relations, 3) seven aspect of learning and development involving academic services, art and culture conservation, research and creative work, instructors, curriculum, courses, personnel, and 4) three aspects of budget and resources including budget for teachers  development, space/place for instructors, and efficient information system.


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Padkerd, W. ., tunkaew, S. ., Yawirach, P. ., & Wetcha, P. . (2020). Development of Management Strategies and Curriculum management, Faculty of Business Administration, Rajapark Institute. Rajapark Journal, 14(33), 105–118. Retrieved from
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