Development of Management Strategies and Curriculum management, Faculty of Business Administration, Rajapark Institute

Main Article Content

Wachiraporn Padkerd
Samkiet tunkaew
Phoonchai Yawirach
Prawet Wetcha

Abstract

     The purpose of this research was to develop the management strategies of faculty of Business Administration, Rajapark Institute. The instructors responsible for teaching in the faculty of Business Administration including head of each department, the dean, were selected as the samples for the research.  SWOT Analysis, TOWS Matrix for strategic formulation, and strategic development were classified into 4 dimensions according to the theory of Balanced Scorecard. The results found that: Strategic development and management of business administration program, Rajapark Institute: the researcher obtained 14 strategies from conducting a strategic analysis by studying the external and internal environment (SWOT) and the TOWS Matrix, and formed strategic objectives according to the four dimensions of the Balanced Scorecard Theory as follows; 1) the learner dimension had 4 areas including expertise in the field, foreign language skills, citizenship, arts and culture, 2) five internal processes including operation supervision, risk, the number of learning facilities, technology, and public relations, 3) seven aspect of learning and development involving academic services, art and culture conservation, research and creative work, instructors, curriculum, courses, personnel, and 4) three aspects of budget and resources including budget for teachers  development, space/place for instructors, and efficient information system.

Downloads

Download data is not yet available.

Article Details

How to Cite
Padkerd, W. ., tunkaew, S. ., Yawirach, P. ., & Wetcha, P. . (2020). Development of Management Strategies and Curriculum management, Faculty of Business Administration, Rajapark Institute. Rajapark Journal, 14(33), 105–118. Retrieved from https://so05.tci-thaijo.org/index.php/RJPJ/article/view/212712
Section
Research Article

References

Chaloemmeeprasert, C. (2001). Financial Management Standards 7 Hurdles with New Budgeting.

Bangkok: Thira Film and ZeTex.

Chareonwongsak, K. (2010). Analytical Thinking (6th ed.). Bangkok: Success Media.

Daft, R. L. (2001). Organization Theory and Design. New York Public Library: South-Western

College Publishing.

Decharin, P. (2003.) Balanced Scorecard. Deep knowledge in practice. Bangkok: Chulalongkorn

University Press.

Kaplan, R.S., & Norton, D.P. (1996). Translating Strategy into Action: The Balanced Scorecard.

Boston: Harvard Business School Press.

Ladawan Na Ayudhaya. S. (1997). Administration duties. Chiang Mai. Dao Printing House.

Marsh, C. J. (1997). Perspectives: Key Concepts for Understanding Curriculum. London: Falmer

Press.

Ongsaengkun, V. (2006). Development of the Balanced Scorecard Model for Catholic Schools

Under Bangkok Archdiocese. Degree of Doctor of Philosophy Program in Higher Education,

Chulalongkorn University.

Onoparatvibool, P. (2009). Compilation of subject matter in the Department of Public

Administration, Nonthaburi. Sukhothai Thammathirat Publishing.

Rajapark Institute. (1996). Student handbook. Bangkok: Rajapark Institute.

Santiwong. T. (1997). Organization and management (10th ed.). Bangkok: Thai Wattana Panich.

Sorapan, C., & Kulophas, D. (2019). Management Strategies for Higher Education Institutions

Under The Royal Thai Navy According to the Concept of Capacity Building for Innovation

Research and Development, Journal of Education Studies, Chulalongkorn University, 47

Supplemental issue (1), 95-117.

Suthisanon, J. (2010). Causal Factors Influencing School Development of Schools under the Office

of Loei Educational Service Area 1. Master Degree in Education. Loei Rajabhat University.

Teepapal, P. (2008). Strategic Management. Bangkok: Amon Printing.

Watchareewong Na Ayutthaya, W. (2009). Course Management. Retrieved February 10, 2019,

from http://203.144.133.41/km/index.php?option=com