Success Factors in Management: A case study of the Sufficiency Economy Learning Center, The Office of the Royal Development Project Board

Main Article Content

Judaporn Saelee

Abstract

This mixed-method research design aimed to study success factors in the management of the sufficiency economy learning center. The sample was a group of 192 people who have experience related to management and was selected by Taro Yamane formula. The instrument for collecting data were questionnaires and semi-structured interviews. The data analysis used was Descriptive Statistics, Inferential Statistics, and Content Analysis. The research revealed that 1) personal factors, i.e. gender, age, education levels, and occupation had a relationship with leadership, teamwork, social network establishment, the technology supporting learning, product management and marketing, and social and environmental responsibility but did not correlate with being a learning organization. 2) The sample did not give importance to teamwork in a tangible manner, and they did not understand being a learning organization, and no sufficient supporting budget was available for purchasing technological devices. 3) A small number of government agencies that support the operation of the learning center, causing the development of the learning center relied on its potential and did not have outstanding directions. So these results could be used to develop operational guidelines and a role model of learning center management in the future.


 

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How to Cite
Saelee, J. (2020). Success Factors in Management: A case study of the Sufficiency Economy Learning Center, The Office of the Royal Development Project Board. Rajapark Journal, 14(32), 155–167. Retrieved from https://so05.tci-thaijo.org/index.php/RJPJ/article/view/215597
Section
Research Article

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