The Potentiality Development of Community-Based Tourism in Nakhon Ratchasima Province

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Punyavee Visadsoontornsakul

Abstract

This research aimed to study the potentiality level of community-based tourism through the analysis of tourist’s feedback separating by demographic and tourist behavior. It is the quantitative research using the survey with Cronbach’s alpha 0.97 for data collection. The sampling target is the tourist group that traveled to the destinations where are community-based tourism in Nakhon Ratchasima Province. There are 420 data subjects following the calculation of William G. Cochran with the purposive sampling method used as the input of this research. The analysis methods are descriptive statistics, a t-test statistic, and an F-test statistic. The interpretation of research results on a potentiality level of community-based tourism in Nakhon Ratchasima province is at a medium level. For the mean comparison of tourist’s feedbacks in potentiality on a demographic domain, the tourist group with different gender, age, education level, occupation, marital status, and salary provided the different feedback on the potentiality level of community-based tourism in Nakhon Ratchasima province significantly differently at 0.05. On the comparison of tourist feedback comparing on tourist’s behavior domain found that the tourism group with a different number of companion, traveling time/season, frequency of traveling and budget for traveling shared the different feedback on the potentiality level of community-based tourism in Nakhon Ratchasima province significantly differently at 0.05. The tourist group who has different traveling objectives and transportations shared the same feedback on the potentiality level of community-based tourism in Nakhon Ratchasima Province.

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