Guideline to Developing Digital Marketing Communication for Tourist 4.0

Abstract

Tourism is an important industry for the economy of Thailand 4.0 and is also the industry that responds to 4.0. To operate the tourism as planned and to understand behaviors of tourists 4.0, analysis and deep marketing communication planning is necessary to be learned. The marketing mix, which has changed from 4P (Product, Price, Place, Promotion) to 4C (Co-Creation, Currency, Communal Activation, Conversation). Marketing 4.0 can be used that highlights on tracking and participation in an age where customers can easily access to information and social groups. That causes the changes of behavior of purchasing, Including changes in marketing communication to 5A-Aware, Appeal, Ask, Act, Advocate. How to interacting with customers on the online media that relies on interesting contents.