A Research and Development on the Course of English for Airline Business
Article Sidebar
Main Article Content
Abstract
This research aimed to design and evaluate the course “English for Airline Business”. The design ESP course was based on the theories of Hedge and Lightfoot, as well as the review of related airlines’ documents and experts in the fields. The sample group was 96 undergraduate students who took the course “English for Airline Business” in the first semester of 2019 and the 3 experts in the field of teaching and working in the ground passenger service. The research instruments were 1) the synthesized form of designing and developing the course, 2) questionnaire, 3) the evaluation form of the designed course, and 4) the interview form. The content analysis was used to analyze the qualitative data, whereas the descriptive statistics were used to analyze the quantitative data. The result revealed that the content of the designed course consisting of Welcome to the World of Airlines, Required Skills and Characteristics of Ground Passenger Service Personnel, Ticket and Reservation, Type of Passengers / Seat Arrangement, Travel Documents, Baggage Allowance, Mileage Cards and Lounge Service, Upgrade and Downgrade, Boarding Gate Procedure, and Flight Irregularities. The designed course was mostly evaluated at the good and very good levels.
Article Details
Views and opinions appearing in the Journal it is the responsibility of the author of the article, and does not constitute the view and responsibility of the editorial team.
References
Basturkmen, H. (2006). Ideas and Options in English for Specific Purposes. USA: Lawrence Erlbaum Associates.
Basturkmen, H. (2010). Developing Courses in English for Specific Purposes. UK: Palgrave Macmillan.
Cutting, J. (2012). English for Airport Ground Staff. Journal of English for Specific Purposes, 31, 3-13.
Dudley-Evans, T., & Jo St John, M. (1998). Developments in English for Specific Purposes: A Multi-Disciplinary Approach. New York: Cambridge University Press.
Ellis, M., & Johnson, C. (2009). Teaching Business English. UK: Oxford University Press.
Hedge, T. (2000). Teaching and Learning in the Language Classroom. UK: Oxford University Press.
Hutchinson, T., & Walters, A. (1994). English for Specific Purposes. New York: Cambridge University Press.
Intakaew, A. (2014). The Efficiency of a Teacher- Designed Textbook on English for Airline Ground Attendant Service. Journal of Srinakharinwirot Research and Development (Humanities and Social Sciences), 6(11), 212-222.
Intakaew, A. (2019). An Exploratory Factor Analysis of Employability Attributes of Airline Ground Passenger Service Professionals. Journal of Thai Hospitality and Tourism, 14(2), 64-76.
Kardkarnklai, U. (2015). Hybrid Learning designed and Effective Components of E-Learning in English Writing Course. Silpakorn University Journal, 35(1), 1-31.
Lightfoot, A. (2010). Write Your Own Course. Journal of English Teaching Professional, 69, 50-51.
Moder, C. (2013). Aviation English. In Paltridge, B. et al. (Eds.), Handbook of English for Specific Purposes. USA: John Wiley & Sons, Inc.
Office for National Education Standards and Quality Assessment. (2016). Press Conference in the Standard of Education in the Field of Aviation in Thailand. Retrieved October 16, 2019, from http://www.mua.go.th.
Office of the Higher Education Commission. (2019). Thai Qualifications Framework for Higher Education. Retrieved October 16, 2019, from http://www.mua.go.th/users/tqf-hed/news/news7.php
Phithakphongphan, T. (2016). A Study on the Needs of English Skills of Airline Ground Staff. Journal of Humanities and Social Sciences, Thaksin University, 11(Special edition), 37-54.
Suthanyarak, C. (2014). Ground Passenger Service. Pathumthani: Bangkok University.
Thareekes, L., & Simasathien, P. (2017). Expectations of the Aviation Students at Eastern Asia University toward Employment in the Aviation Industry. EAU Heritage Journal, 7(2), 70–78.
Watawuti, W., & Vongsaroj, R. (2018). Airline's Roles for Supporting Sustainable Tourism Development. Dusit Thani College Journal, 12(1), 315-331.
Wattanakamolchai, S. (2014). Airline Business. Pathumthani: Bangkok University Press.