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The Topic of this survey research was to study the need to develop the potential of corporate executives of AIA life insurance Co., Ltd, the sample used for this research was 217 corporate executives of AIA Life Insurance Co., Ltd. Questionnaires were used to collect data. Statistics used to analyze the data were Frequency, Percentage, Average Mean, Standard Deviation, t-test, One-Way ANOVA f-test, and the Pearson Product Moment Correlation Coefficient. The results revealed the following: 1.) Factors in the need to develop the potential of corporate executives of AIA life insurance Co., Ltd had overall average scores in the “Strongly Agree” level, including Knowledge, Working Skills, Job Field Skills. 2.) The need to develop the potential of corporate executives of AIA life insurance Co., Ltd was different for corporate executives with different age, education level, and marital status, but not for different gender, job experience, and monthly salary, at the 0.05 level of statistical significance. 3.) The need to develop the potential of corporate executives of AIA life insurance Co., Ltd was had a high-level positive correlation with supporting factors, at the 0.01 level of statistical significance.
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