Modern Management in the New Normal Era and Performance of Accounting Firm in Thailand
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Abstract
The objective of this research was to study the relationship between modern management in the New normal era and the performance of accounting firms in Thailand. This was quantitative research. The sample used in this study was 378 accounting office administrators in Bangkok. The questionnaire was used as a data collection tool. The data were analyzed using descriptive statistics. There was frequency, mean, percentage, Standard Deviation, and testing the relationship between modern management and performance by using Multiple Correlation Analysis and Multiple Regression Analysis. The results found that: The relationship between modern management in the New normal era in teamwork organizational learning and Adaptation in the new normal era. There was a positive correlation with financial performance, customer, internal processes, and learning and development. The relationship between modern management in the New normal era was positively correlated with financial performance, customer, and internal processes. The relationship between modern management in the New normal era in networking. There was a positive correlation with financial performance, internal processes, and learning and development. Therefore, accounting firm administrators should focus on modern management in the New normal era in all aspects to increase efficiency in the organization. Capable created a competitive advantage and sustainability.
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