Relationship between Online Marketing Management and Decision-Making Behavior Law Tutoring Institutes in Thailand

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Nattapan Yokthong
Korneak Karnjanapokin

Abstract

The objectives of this research were 1) to study the online marketing management of choosing a law tutoring institute in Thailand. 2) to find the relationship between online marketing management and the decision to choose a law tutoring institute in Thailand. 3) to find out about marketing management that affects the decision to choose a legal tutoring institute in Thailand. It is quantitative research. The population and sample consisted of 441 law students in Thailand. The data collection tool was a statistical questionnaire for analyzing data such as frequency, hundred, mean, and standard deviation. The t-Test, one-way ANOVA (One Way Analysis of Variance), Pearson Correlation and Multiple Regression statistical analysis were used. The study found that (1) The overall online marketing management of the selection of legal tutoring institutes in Thailand was at a high level. The mean value was 3.94. (2) The relationship between online marketing management and the decision to choose a legal tutoring institute in Thailand. It was found that there was a correlation in all aspects (R =.750). (3) Online marketing management affects the decision to choose a legal tutoring institute in Thailand, namely market analysis. Marketing planning Implementation of marketing plans and marketing control, R2 =.572

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