Factors Affecting the Selection of Mobile Phone Signal Service 5G Network

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Wachiraporn Padkerd
Athiwat Arsakit
Winai Kasemwutthichai
Songpol Lopanusorn
Thanatnan Sukchokenithipokhin

Abstract

The objective of this research was to study behavioral factors affecting selection. Factors affecting the selection of mobile phone signal service on the 5G network and studying the market mix (7P's) affecting the selection of 5G mobile phone service This was quantitative research. The population used in the research was the general population of 397 people. The tool used was a questionnaire to find the frequency, percentage, mean, and standard deviation by analyzing Pearson's correlation coefficient by analyzing multiple regression equations, the results revealed that behavioral factors affect the selection of mobile phone signal service for the 5G network. There are a total of four factors: quality and signal service area, package service rate, and terms of service, as well as the number of service centers and processes, all statistically significant at the .05 level.

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How to Cite
Padkerd ว., Arsakit อ., Kasemwutthichai ว., Lopanusorn ท., & Sukchokenithipokhin ธ. (2021). Factors Affecting the Selection of Mobile Phone Signal Service 5G Network. Rajapark Journal, 15(43), 363–375. Retrieved from https://so05.tci-thaijo.org/index.php/RJPJ/article/view/255123
Section
Research Article

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