The Competitive Advantage of Online Market New Normal COVID-19
Article Sidebar
Main Article Content
Abstract
The academic article on the competitive advantage of the online market new normal COVID-19 had the objective of presenting the concept of appropriate online marketing competition management during the COVID-19 period. Therefore, we would like to propose as follows: 1) decision making; 2) concept of consumer behavior; and 3) concepts of Thai e-commerce in the post- COVID-19 by studying the competitive advantages of online marketing in the new normal COVID-19. Entrepreneurs who have to adjust to changing online marketing competition, which is in line with the new normal (New Normal). With management guidelines for trade advantages such as product quality, fast delivery, and marketing and advertising costs. From the situation of the epidemic of COVID-19 that affects the sale of goods, the change in sales methods after sales service restrictions on access to customer groups bring technology to support, including the behavior of consumers who want convenience in ordering products.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions appearing in the Journal it is the responsibility of the author of the article, and does not constitute the view and responsibility of the editorial team.
References
Armstrong, G., & Kotler, P. (2009). Marketing: An Introduction (9th ed.). New Jersey: Prentice Hall.
Blackwell, M. E. (2006). Consumer Behavior (10th ed.). Canada: Thomson South Western.
Etzel, M. J., Walker, B. J., & Stanton, W. J. (2007). Marketing (14th ed.). Boston McGraw–Hill.
Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer Behavior: Building Marketing Strategy. Boston: McGraw-Hill Irwin.
Kiadrasamee, J. (2015). Factors Affecting the Decision Making on Purchasing Products from the Online Application in the Bangkok Metropolitan Region(Master of Business Administration). Thammasat University.
Kongkaem, N. (2016). Product and Service Purchasing Behaviors of Shopee Application’s Users in Thailand(Master of Business Administration). Silpakorn University.
Kotler, P. (2003). Marketing Management (11th ed.). New Jersey: Prentice Hall.
Nawawongsathien, A. (2014). Consumer Decision Behaviors in Online Stores in Bangkok. Panyapiwat Journal, 5(2), 134-149.
Piriyapolpong, Y. (2015). Factors and Consumer Behaviors Affecting on Decision Making Towards Buying Products via Mobile and Tablet Application in Bangkok Area(Master of Business Administration). Stamford International University.
Samerjai, C. (2007). Consumer Behavior. Bangkok: Expert Net.
Satantripop, S. (2014). Factors Influencing the Decision to Purchase Water-drinking Bottled Herbs from a Youth Group in the Bangkok Area(Master of Business Administration). Stamford International University.
Sirichantarapong, J. (2007). Marketing Mix Factors Affecting the Consumer's Decision to Purchase a House in a Housing Estate in Chiang Mai Province(Master of Business Administration). Chiang Mai University.
STOREHUB. (n.d.). COVID-19 and the Impact on the Thai Economy: Opportunities for B2C Businesses. Retrieved September 19, 2021, from https://www.storehub.com/blog/covid-19
Thumbs up. (2019). E-Commerce Highlight Slide Trend. Retrieved September 19, 2021, from https://www.thumbsup.in.th/online-shopping-trend-by-shopee
Walters, C.G. (1978). Consumer Behavior (3rd ed.). Homewood Illonois: Richard D. Irwin, Inc.