The Moderating Effect of Gender on mHealth Adoption in Thailand
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Abstract
The purpose of the research was to investigate the moderating impact of gender on the effects of the independent factors on the intention to use mHealth services. The study employed a quantitative research method. Data had been collected from 885 respondents who had experienced with mHealth services in Thailand. Structured equation modeling and multi-group analysis were used to analyze the data. The research instrument was a self-administered questionnaire. The study reveals that perceived ease of use, perceived usefulness, perceived health threat, and customer empowerment all have a substantial impact on mHealth adoption in Thailand. The results evidence customer empowerment is composed of the three key dimensions: personal, social, and medical dimensions in mHealth services. Additionally, gender responds differently in their concerns about perceived usefulness, perceived ease of use, perceived health threat, and customer empowerment in mHealth adoption. This study contributes to a better understanding of how men and women perceive the adoption of mobile health technologies in developing countries, particularly in Thailand. It demonstrates the significant role of customer empowerment in the acceptance of mHealth technologies context. Furthermore, this study is one of the first to investigate an integrated model of mHealth adoption in Thailand grounded on technology acceptance, health belief, and the customer empowerment model.
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