The Development of Creative Tourism to Increase the Community Charm In Pathum Thani Province
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Abstract
The research aims to study 1) the level of creative tourism development in the community context, tourism network building, tourists' participation, and the management 2) the influence of the community context, tourism network building, tourists' participation, also the management affecting creative tourism development in Pathum Thani Province, and 3) guidelines for developing creative tourism to increase the community charm in Pathum Thani. This research was conducted by mix- methods research. The quantitative research were collected by using a 5-level estimation scale questionnaire with a sample of 300 people who are living in Pathum Thani. The samples were selected by stratified random. Data were analyzed with a structural equation model. And qualitative research in-depth interviews with 17 key informants. Data were analyzed using content together with quantitative research results. The results showed that 1) the average of all variables of creative tourism development was accepted at a high level 2) The tourism network building had the highest influence on creative tourism development in Pathum Thani 3) Guidelines for developing creative tourism to increase the community charm in Pathum Thani. Both government agencies and the private and public sectors work together to build a tourism network and manage and create an action plan to develop historic sites. Thai art and culture, cultural heritage, Thai food, community activities, and products jointly drive policies. The concrete action will lead to the development of Pathum Thani Province as a creative tourist destination.
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