The Development of Creative Tourism to Increase the Community Charm In Pathum Thani Province

Main Article Content

Saowarodchanee Saokleaw
Sriparinya Toopgrajank
Saowapark Krajangyooth


The research aims to study 1) the level of creative tourism development in the community context, tourism network building, tourists' participation, and the management 2) the influence of the community context, tourism network building, tourists' participation, also the management affecting creative tourism development in Pathum Thani Province, and 3) guidelines for developing creative tourism to increase the community charm in Pathum Thani. This research was conducted by mix- methods research. The quantitative research were collected by using a 5-level estimation scale questionnaire with a sample of 300 people who are living in Pathum Thani. The samples were selected by stratified random. Data were analyzed with a structural equation model. And qualitative research in-depth interviews with 17 key informants. Data were analyzed using content together with quantitative research results. The results showed that 1) the average of all variables of creative tourism development was accepted at a high level 2) The tourism network building had the highest influence on creative tourism development in Pathum Thani 3) Guidelines for developing creative tourism to increase the community charm in Pathum Thani. Both government agencies and the private and public sectors work together to build a tourism network and manage and create an action plan to develop historic sites. Thai art and culture, cultural heritage, Thai food, community activities, and products jointly drive policies. The concrete action will lead to the development of Pathum Thani Province as a creative tourist destination.

Article Details

How to Cite
Saokleaw, S., Toopgrajank, S., & Krajangyooth, S. (2022). The Development of Creative Tourism to Increase the Community Charm In Pathum Thani Province. Rajapark Journal, 16(48), 263–282. Retrieved from
Research Article


Baggio, R. (2008). Symptoms of complexity in a tourism system. Tourism Analysis, 13(1), 1-20.

Banchongkarn, B., Sitchindah, P., & Puangsuk, P. (2012). Effects on people in the coastal area of Chanthaburi Province From the construction of Chalerm Burapha Chonlathit Road. Rambhai Barni Rajabhat University.

BORA-The Bureau of Registration Administration, (2020). Population Statistical Data Structure.

Chaibin, K., Aiyakorn, S., & Romyen, L. (2020) (2020). Factors affecting public participation in promoting Nawatwithi OTOP tourism community in Na Thom district, Nakhon Phanom Province. Journal of Graduate School, 17(79), 158-170. /index.php/SNGSJ/article/view/242697/166829

Chinachot, P., & Chantuk, T. (2016). Model of creative tourism management in Suan Phueng. Veridian E-Journal, Silpakorn University, 9(1), 250-268.

Cronbach, L.J. (1990). Essentials of Psychological Testing (5th ed). Harper Collins.

DASTA-Special Area Development Administration Organization for Sustainable Tourism. (2013). Assessment Report according to the performance testimonials of Special Area Development Administration for Sustainable Tourism DASTA.

Dickman, C.R. (1996). Overview of the Impacts of Feral Cats on Australian Native Fauna. Australian Nature Conservation Agency.

Ding, L., Velicer, W.F., & Harlow, L.L. (1995). Effects of Estimation Methods, Number of Indicators per Factor, and Improper Solutions on Structural Equation Modeling Fit Indices. Structural Equation Modeling, 2(2), 119-144.

Gliem, J.A., & Gliem, R.R. (2003) Calculating, Interpreting, and Reporting Cronbach’s Alpha Reliability Coefficient for Likert-Type Scales. In 2003 Midwest Research to Practice Conference in Adult, Continuing, and Community Education, Columbus, 82-88.

Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E., (2010). Multivariate data analysis: A global perspectives. Pearson.

Kaewsanga, P., & Chamnongsri, N. (2012). Creative tourism: a new alternative for Thai tourism. Suranaree Journal of Social Science, 6(1), 91-109.

Kasikorn Research Center. (2021). SME Tourism Business. Kasikorn Research Center.

Lamviriyawat, P. (2018). Strategy Development for Community Elevation to Creative Tourism of Ban Phu Nam Ron, Dan Chang District, Suphan Buri Province. Dusit Thani College Journal, 14(2), 433-451.

Li, P., Wang, F., Zheng, X., & Huang, J. (2020). Influencing factors and mechanism of urban community tourism development: A case study of Beijing. Sustainability, 12, 2806.

Likert, R. (1932). A Technique for the measurement of attitudes. Archives of Phycology, 140, 1-55.

Ministry of Tourism and Sports Thailand. (2021). 20-Year Tourism Vision. National Tourism Development Plan No. 2.

Phiriyasuvat, J., Phraratprichamuni., Phratanakorn Santamano., & Wanna, A. (2018). The Building of Cultural TourismNetworksbetweenChiang KhanDistrict, Loei Province, Thailand and Luang Prabang City, Lao PDR. Journal of MCU Ubon Review, 5(1), 158-169.

Richards, G. (2009) Creative tourism and local development. In: Wurzburger, R., Pattakos, A. and Pratt, S. (eds) Creative Tourism: A global conversation. Santa Fe: Sunstone. Pp.78-90.

Richards, G., & Raymond, C. (2000). Creative Tourism. ATLAS News, 23(1), 16-20.

Rittima, W., Thanapitak, W., & Kiriratnikom, A. (2021). Sustainable of arable land management in conservation forest at Banthat Range Phatthalung Province Area. NRRU Community Research Journal, 15(1), 29-41. /244120/169219

Rovinelli, R.J., & Hambleton, R.K. (1976). On the use of content Specialists in the assessment of criterion-referenced test item validity. In Laboratory of psychometric and Evaluative research report No. 24. Amherst, Mass: The University of Massachusetts.

Suvarnakuta, K., Benchatikul, K., & Jaroenroop, N. (2018). The Mobilization Styles of Creativity Tourism Management: Case Study of Agro-tourism Management in Rayong and Chanthaburi Province. Rambhai Barni Rajabhat University.

Suwannapa, C., & Atthawong, A. (2016). Lilit Pra lor: Enhancing Learning and Social Ethics. Nakhon Phanom University Journal, 6(1), 52-60. index.php/npuj/article/view/53354/44289

Teeranon, S., & Sophonjaraskul, P. (2016). Creative Tourism: The Alternative - the Salvation of Thailand Tourism. Pathumthani University Academic Journal, 8(2), 11-18.

Thaveeseng, H. (2012). Creative tourism development: A case study of center of bird economy Yala city municipality[Master’s Thesis, Prince of Songkhla University].

Timur, S. (2012). Analyzing urban tourism stakeholder relationship: A network perspective.

UNESCO. (2006). Toward Sustainable Strategies for creative tourism. Discussion Report of the Planning Meeting for 2008 International Conference on Creative Tourism. Santa Fe, New Mexico. U.S.A.

Westland, J. C. (2010). Lower bounds on sample size in structural equation modeling. Electronic Commerce Research and Applications, 9(6), 476-487. DOI:10.1016/j.elerap.2010.07.003

Zhang, X., Song, H., & Huang, G. Q. (2009). Tourism supply chain management: A new research agenda. Tourism Management, 30(3), 345-358.

Zhou, W., Li-Yu, C., & Chou, R. (2021). Important factors affecting rural tourists’ aesthetic experience: A case study of zoumatang village in Ningbo. Sustainability, 13, 14.