Cauasal Factors Affecting Team Leader Competency and Operating Results of Direct Sales Business in Thailand
Article Sidebar
Main Article Content
Abstract
This research aims to study the level of causal factors corporate culture in terms of innovation capability at the enterprise level and job satisfaction that affects team leader competence and direct sales business operations. To study the level of competency of the team leader and the operations of the direct selling business and to study the causal factors of organizational culture in terms of innovation capability at the enterprise level and job satisfaction that affects the performance of the direct selling business in Thailand which is a quantitative research research. The sample group includes 491 direct selling business operators in Thailand. The research tool was a questionnaire, analyze, mean, standard deviation, and analyzing the structural equations using the Partial Least Square technique. The findings revealed that corporate culture factor in terms of innovation capability at the enterprise level overall, it is at a high level. Job satisfaction factor overall, it's at the highest level. for team leadership competence overall, it is at a high level. and business operations overall, it's at the highest level. A model for developing team leadership competencies and the performance of the direct selling business in Thailand was found that the structural equation modeling was consistent with the empirical data. The findings highlighted to the importance of understanding the influence and causal relationship patterns in the development of team leadership competencies and the performance of the direct selling business in Thailand.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions appearing in the Journal it is the responsibility of the author of the article, and does not constitute the view and responsibility of the editorial team.
References
Champa, N. (2013). The Effects of Corporate Culture on The Performance of Employees Working for A Bank of Agriculture and Agricultural Cooperatives (Baac), Ranong Province[Master’s Thesis, Burapha University]. http://digital_collect.lib.buu.ac.th/dcms/files/54930466.pdf.
Chanasreuk, S. (2011). Employee satisfaction towards working in Kalasin Starch Co., Ltd. [Master’s Thesis, Rajamangala University of Technology Isan].
Chareonsuk, K. (2010). Employee satisfaction, Krung Thai Bank Public Company Limited in Ratchaburi Province[Master’s Thesis, Muban Chombueng Rajabhat University].
Chuawongprom, Y. (2019). Influence of Strategic Leadership and Organizational Culture on The Efficiency of The Local Administration Organizations in Mueang Sakon Nakhon District, Sakon Nakhon Province[Master’s Thesis, Sakon Nakhon Rajabhat University].
Chucharoenphiphat, N. (2012). Organizational Culture Affecting Employees’ Work Performance of Siam Commercial Bank in Nakhonsawan[Master’s Thesis, Rajamangala University of Technology Thanyaburi].
Dosi, G. (1982). Technological Paradigms and Technological Trajectories: A Suggested Interpretation of the Determinants and Directions of Technical Change. Research Policy, 11(3), 147-162. http://www.sciencedirect.com/ science/article/pii/0048-7333(82)90016-6.
Dubois, D.D., & Rothwell, W.J. (2004). Competency – Based Human Resource Management. Davies–Black.
Gibson, J.L, Lvancerich, J. M., & Donnelly, J.H. (2003). Organization: Behavior, Structure, Processes. (11th ed.). McGraw-Hill.
Greehirun, N. (2007). A Study of Job Satisfaction of Srinakharinwirot University Employees [Master’s Thesis, Srinakharinwirot University]. http://thesis.swu.ac.th/swuthesis/Hi_Ed/Natta_G.pdf.
Hoy, W. K., & Miskel, C. G. (2008). Educational Administration: Theory, Research, and Practice (8th ed.). McGraw-Hill.
Harkema, S.J.M., & Browaeys, M.J. (2002). Managing Innovation Successfully: A Complex Process. In European Academy of Management Annual Conference Proceedings, EURAM 2002, Brussels.
Hyvonen, J. (2007). Strategy, Performance Techniques and Information Technology of the Firm and their Link to Organizational Performance. Management Accounting Research, 18, 343-366.
Ing Wu, S., & Lung Lu, C. (2012). The Relationship Between CRM, RM, and Business Performance: A Study of the Hotel industry in Taiwan. International Journal of Hospitality Management, 31, 276–285.
Jaskyte, K., & Dressler, W.W. (2005). Organizational Culture and Innovation in Nonprofit Human Service Organizations. Administration in Social Work, 29, 23-41.
Komson, O. (2008). Job Satisfaction of Employees of Siam City Bank Public Company Limited in Surat Thani Province[Mater’s Thesis, Surat Thani Rajabhat University].
Koonlabood, C. (2008). Customers' Satisfaction Toward Services of Bank for Agriculture and Agricultural Cooperatives, Muang District, Ubonratchathani Province. Faculty of Business Adminstration in Finance and Banking, Ramkhamhaeng University.
Kuean, S.K., & Wong, E.S.K. (2010). Employees' Turnover Intention to Leave: The Malaysian Contexts. Journal of Applied Sciences, 10(19), 2251-2260. DOI:10.21002/seam.v4i2.5633.
Leekpai, P. (2013). Antecedents to Innovativeness and Impact on Firm Performance. Executive Journal, 33(4), 55–63. https://so01.tci-thaijo.org/index.php/executivejournal/article/view/80879.
Leekpai, P. (2014). Factors Affecting the Innovativeness of Hotel Business in Southern Border Provinces of Thailand. Modern Management Journal, 12(1), 11-21.
Moon, S., Bermudez, J., & Hoen, E. (2012). Innovation and Access to Medicines for Neglected Populations: Could a Treaty Address a Broken Pharmaceutical R&D System?. PLoS Med, 9(5): e1001218. https://doi.org/10.1371/journal.pmed.1001218.
Numsang, P. (2013). Effects of Organizational Culture, Attitudes and Work Environment on Performance Effectiveness of Employees at the Operational Level in the Ploenchit and Sukhumvit Districts[Master’s Thesis, Bangkok University]. http://dspace.bu.ac.th/jspui/handle/123456789/1165.
Pakpool, S. (2011). Job Satisfaction of Employees in the Production Line at the Operational Level, a case study of the Naval Dockyard Department. Dhurakij Pundit University. https://doi.nrct.go.th/ListDoi/listDetail?Resolve_DOI=10.14458/DPU.the.2011.28.
Potipanya, K. (2016). Innovation Capability Affecting Organization Success to Development of an Accounting Firm Model in Thailand for the ASEAN Economic Community[Master’s Thesisi, Rajamangala University of Technology Thanyaburi]. http://www.repository.rmutt.ac.th/ dspace/handle/123456789/3062.
Poolpetch, T., Chesadalak, V., & Saensuk, J. (2018). Innovative Cultural Construction of Organization: Antecedents and Consequences. Faculty of Applied Arts, 11(2), 127-141. https://ojs.kmutnb.ac.th/index.php/ faa/article/view/2195/1802.
Porsila, N., & Wirunhaphon, S. (2015). A Causal Model of Business Performance of Direct Sales. Business Administration Journal Economics and Communication, 10(1), 62-74. DOI: http://dx.doi.org/10.14456/becj.2015.7.
Promsuwan, S., & Chatlertyot, R. (2010). Integrated Marketing Communication for the Development of Small and Medium Enterprises Industry. Journal of Executives, 30(4), 136-141.
Puthtaragsa, K., Pa-ai, A., Koolnaphadol, T., & Thummakul, D. (2016). The Model of Leaders’ Competency in Happy Workplace of Private Organizations. Valayalongkorn Research and Development Journal under the Royal Patronage of His Majesty the King (Humanities and Social Sciences), 11(1), 197-210.
Pulpetch, T., Jadesadalug, V., & Sansook, J. (2018). Innovative Cultural Construction of Organization: Antecedents and Consequences. The Journal of Faculty of Applied Arts, 11(2), 127-141.
Rachtachart, T. (2017). The Element Factors Influence Dynamic Capability of it System Integrator and it Services Organization in Thailand[Master’s Thesis, Thammasat University].
Rajapathirana, R.P.J., & Hui, Y. (2018). Relationship Between Innovation Capability, Innovation Type, and Firm Performance. Journal of Innovation & Knowledge 3, 44–55.
Reilly, C.A.O., Chatman, J.A., & Caldwell, D.V. (1997). People and Organizational Culture: A Profile Comparison Approach to Assessing Person-Organization Fit. The Academy of Management Journal, 34(3), 487-516. DOI:10.2307/256404.
Robert, Q. (2009). Diagnosing and Changing Organization Culture. Addison-Wesley.
Ronphairin, R. (2018). Job Satisfaction of Employees of Krungthai Bank Public Company Limited Aranyaprathet Branch, Sakaeo Province[Master’s Thesis, Burapha University].
Rungmongkolsup, P. (2013). Employees’ Satisfaction in Abb Limited[Master’s Thesis, Sripatum University].
Sattayatham, P. (2007). Employee Job Satisfaction: Case of Yes International Limited. Faculty of Human Resource Development, National Institute of Development Administration. http://library1.nida.ac.th/termpaper5/hrd/ 2550/19320.pdf.
Schein, E. H. (1992). Organizational culture and leadership (2nd ed). Jossey-Bass.
Songsom, A. (2018). Causal Factors of Electronic Loyalty Purchase case study from the Online Store of the Generation Consumer Group. Veridian E-Journal, 11(1), 1972-1986.
Tantiwarasakool, K., Kajornsin, B., & Na-soontorn, T. (2021). The Development of a Causal Model of Professional Nurse Competency in Center and General Hospitals in the 5Th Region. Journal of The Police Nurses, 13(1), 114-122. file:///C:/Users/HP/Downloads/aphisitt.
Thai Direct Selling Association. (2021). Member Information. Thai Direct Selling Association. http://www.tdsa.org/content/category/3/1/.
Thong Sima, M. (2010). Work Satisfaction of Employees of Boyd CG Co., Ltd., Watthana District, Bangkok[Master's Thesis, Naresuan University].
Thongdeeying, P. (2018). A Study of Factors Affecting the Effectiveness of Direct Sales Network Business in Thailand[Doctoral Dissertation, Siam University].
Tichi, N. M., & Cohan, M. (2007). The Transformational Leader. Training and Development Journal, 40(7), 35-40.
Tsai, Y. (2011). Relationship between Organizational Culture, Leadership Behavior and Job Satisfaction. Tsai BMC Health Services Research, 1-9.
Vanichbuncha, K. (2019). Statistical Analysis: Statistics for Administration and Research (9th ed.). Chulalongkorn University.
Yukl, G. (2002). Leadership in Organizations (6th ed.). Pearson Prentice Hall.