Cultural Management: A Case Study of Cultural Activities Management of Secondary Demonstration Schools

Abstract

The objectives of this article were: 1) to study the cultural management of the demonstration school, including the concepts, policies, activities, and methods of cultural activities; and 2) to study the views of stakeholders on the cultural activities of the demonstration school. This study consisted of qualitative research, which was collected through in-depth interviews with 90 people, and quantitative research, which was collected through a questionnaire with 137 people. The qualitative findings found that there were two types of activity. These consisted of annual activities and circumstantial activities. Cultural management methods consisted of 1) designing a project to the administrators, 2) considering and approving the budget, 3) division of duties and structure of work, with cultural resource management, 4) public relations, 5) evaluation. The quantitative findings of the stakeholders’ view revealed that the management at the demonstration school level gave priority to arts and culture at the highest level (mean 4.48). An outstanding operation approach had the highest level (mean 4.49). While school administrators had notable observations about the expression of interest, attention, and empathy at the highest level (mean 4.41), According to the suggestions of students, it was found that the crucial aspect of cultural management is a system of motivational strategies for students to participate rather than setting rules to force them to do so.