Small and Medium Business Development Model (SMEs) that Affects the Success’s SMEs in Muang Chonburi Province

Abstract

This paper studies intended to study (1) the success of small and medium enterprises (SME) business operations, reflected by level of respect, reputation, and security. (2) internal and external development patterns that include financial systems, personnel systems, marketing systems, system management, customer management systems, economic systems, and competition. The political system and legal system and technology is critical to the success of small and medium enterprises (SMEs) business operations (3) the power of internal and external development pattern that influence the success of small and medium enterprises (SMEs) business collects Data was collected by using queries from SMEs in Muang District of Chonburi Province, registered with the Office of business development, Chonburi Province Year 2017 (Totally 1,560 firms) With simple sampling method. Results of the study are as follows: 1) Format to develop internal and external development patterns of business that are vital to the success of small and medium enterprises (SMEs) found that the business development model within the overview is important most level 2.) The success of SMEs business overview level, by found that the success of the entrepreneur. The small and medium enterprises (SMEs) business side to respect the most level 3.) Marketing system, customer systems, technology, finance and personnel systems can forecast the success of small and medium enterprises (SMEs) business security statistically significant at .001 can be forecast the success of small and medium enterprises (SMEs) business has the power to predict values by all 0.498 resulted in a positive direction with stability, except for the personnel system, resulting in directional stability.