Health Communication Management for Non-communicable Diseases

Main Article Content

Virasak Nachaidee
Supaporn Sridee
Santat Thongrin

Abstract

The objectives of this research: 1) To study situations of health communication management for chronic non-communicable diseases in the area of a district in Samut Sakorn, Thailand, and 2) to provide approaches and models for successful participatory health communication management for chronic non-communicable diseases in the area. This research was qualitative research using in-depth interviews and a group discussion consisting of 18 persons purposively selected to collect data. The results showed that the study sites were in urban areas which affected to people in the community to have limited time for participating the health plan process, leading to negative results in terms of goals and motivation for implementing the community health programs. Participatory health communication management for chronic non-communicable diseases in successful communities was based on public health policies. However, local shareholders drafted their own health plans through the community stage and implemented health promotion programs in communities with support from the government. Successful participatory health communication management for chronic non-communicable diseases employed public health policies and community health plans as the foundation for the implementation of community health programs. The guidelines for successful health communication consisted of two factors: 1) Community Health Management is divided into three parts, and 2) In community health operations, encouragement for people in the community to realize, take care of, and strengthen their own health through nine items is needed.

Article Details

How to Cite
Nachaidee, V., Sridee, S., & Thongrin, S. (2023). Health Communication Management for Non-communicable Diseases. Rajapark Journal, 17(52), 467–481. Retrieved from https://so05.tci-thaijo.org/index.php/RJPJ/article/view/263726
Section
Research Article
Author Biographies

Virasak Nachaidee, Doctor of Philosophy Program in School of Communication Arts, Sukhothai Thammathirat Open University

 

 

 

 

Supaporn Sridee, Doctor of Philosophy Program in School of Communication Arts, Sukhothai Thammathirat Open University

 

 

Santat Thongrin, Doctor of Philosophy Program in School of Communication Arts, Sukhothai Thammathirat Open University

 

 

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