A Formation of Community Strength from Floating Market Tourism Meaning Construction and Community Governance: A Case Study of Wat Khae Nok Pracharat Floating Market, Muang District, Nonthaburi Province
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Abstract
This research aimed to study 1) the meaning construction patterns of tourism influenced the formation of community strength. 2) community governance patterns in the form of floating markets; and 3) a formation of community strength processes from floating market management. By using a qualitative research approach and a structured interview to collect data. Key informants are the floating market board of directors, public officials, entrepreneurs, and people. The research results were found as follows: 1) The construction patterns of tourism are influenced by the formation of community strength, namely: naturalization, localization, standardization, and diversification. 2) Community governance patterns in the form of a floating market are found, namely: a strong leader, the local administrative organization giving support, the setup of community participation processing, the establishment of rules and regulations and collective agreement, the creation of community networking, the establishment of allies outside the community, and the creation of trust. 3) A formation of community strength processes from tourism management shows that Wat Khae Nok Pracharat floating market generates additional income for the villagers, establishing norms of interdependence, career and business integration, capital formation, welfare distribution, and the participation process of the villagers.
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