Model for Developing Quality of Life Among Residences in Community-based Tourism
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Abstract
This study is qualitative research utilizing in-depth interviews. The target groups are 30 individuals from the Chiang Khan community and 32 individuals from the Mae Kampong community. The selection criteria include their unique area, geography, culture, and local way of life, as well as their popularity among tourists. The research methodology employed includes in-depth interviews and data analysis through content analysis. The research tools used are in-depth interview questionnaires and content analysis. The findings indicate that enhancing the quality of life for people in tourist communities encompasses the following aspects: Regarding the objective quality of life, there should be development in terms of 1) income: creating fair income management, 2) education: providing access and support to education and knowledge for everyone, 3) health: offering everyone support and care to maintain good physical and mental health, 4) safety: working together to take care of the safety of life and property within the community, and 5) facilities: allocating budget for construction of facilities to improve the quality of life in the community. Concerning the subjective quality of life, it can be improved in the following aspects: 1) peacefulness: creating positive relationships between people in the community to reduce conflict and to make the community peaceful; 2) friendliness: building relationships between people in the community through activities in the community; and 3) cleanliness: keeping the tourist attractions beautiful and clean. Last, with regard to the existence quality of life, it can be strengthened by 1) promoting spiritual beliefs to create a feeling of being satisfied with success within the mind, and 2) creating a harmonious environment for everyone to live together in the natural environment. The beliefs and environment help center the minds of people in the community.
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