A Study on the Life and Learning Satisfaction of Chinese Students in Thailand: The Moderating Role of Third-Party Services
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Abstract
The increasing number of Chinese students pursuing higher education in Thailand has drawn attention to their lives and learning satisfaction. This study aims to investigate the current satisfaction levels of Chinese students in Thailand, analyze the main factors influencing their satisfaction, and explore the moderating role of third-party services. A questionnaire survey was conducted among Chinese students studying at several universities in Bangkok. The survey consisted of two sections: control variables and questions related to the independent and dependent variables. In total, 250 valid responses were collected from 262 questionnaires, with a validity rate of 95.4%. The data were analyzed using descriptive statistics, correlation analysis, and regression analysis. The results showed that instructional design, school environment, and school services had significant positive effects on overall satisfaction with academic life. The moderating effect of third-party service demand was significant for the relationship between school services and overall satisfaction but not for instructional design or school environment. The average score for overall satisfaction with study life was 3.98 on a 5-point scale, indicating a satisfactory level. This study contributes to the theoretical understanding of factors influencing Chinese students' satisfaction abroad and provides practical implications for universities and third-party service providers to improve student satisfaction and attract more Chinese students to study in Thailand. Recommendations include improving housing and catering services, adjusting third-party service content based on student demand, and considering additional services such as language instruction and career guidance.
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