Providing Knowledge on How to be a Good Performance Host to Support Creative Community Tourism, Tha Mai Sub district, Chum Saeng District, Nakhon Sawan Province
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Abstract
This research aims to 1) study how to provide knowledge on being a good host to help learners understand tourist behavior and expectations, 2) explore guidelines for community development to establish a friendly social system with local scholars, outstanding attractions, and unity to promote creative community tourism, and 3) investigate approaches to apply knowledge of being a good host in developing creative community tourism by understanding tourist needs, using technology, adjusting activities, and building sustainable relationships. A mixed-method approach was employed, comprising quantitative and qualitative methods. Quantitative research instruments included questionnaires and knowledge and understanding tests, while qualitative methods involved in-depth interviews, observations, and focus group discussions. The sample consisted of 40 villagers from the Tha Mai Subdistrict and 10 key informants. The findings revealed that a good host must possess knowledge of tourism and service work, including an understanding of community information, skills in welcoming and taking care of tourists, safety management, cultural heritage conservation, and comprehensive facilities. They must understand the behavior of tourists in the new normal era and be able to recommend appropriate activities and tourist attractions. Increased community participation is a crucial factor that will help promote excellence, generate income, and add value to the local area in a sustainable manner. Policy recommendations include that government agencies should formulate tourism development plans, promote knowledge provision, develop tourism personnel, as well as develop marketing and public relations for sustainable community tourism.
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