A Study of the Relationships Among Potential of Tourism Components, Satisfaction and Tourists Behavior in Khao Yai National Park, Nakhon Ratchasima Province
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Abstract
The objectives of this research were to study (1) the variables of tourist satisfaction with the potential of tourism components; (2) the relationship between personal factors and tourist behavior; and (3) the effect of demographics on tourist satisfaction with the potential of tourism components. This research is quantitative, using a quantitative data collection method by using a convenient sampling with a group of 400 tourists who visited Khao Yai National Park, Nakhon Ratchasima Province. The instrument for data collection was an accidental sampling analyzed by using the questionnaire, the standard deviation of frequencies, percentage, mean, and standard deviation to explain the subject personal, tourist behavior, and the satisfaction of the tourist towards tourism attraction potential. The instruments of the research are Chi-square, t-test, and One-way ANOVA analysis to test the hypothesis. The results showed that the overall satisfaction level with the potential of tourism components was high, with the highest satisfaction in attractions. According to the test of the research hypothesis gender, age, domicile, education level, and income have a relationship with the satisfaction of the tourist towards the potential of tourism components. The tourist's behavior on the side of frequency of travel, period, travel date, and travel plan also has a relationship with the satisfaction of the tourist towards the potential of tourism components. The findings from this research can be used by relevant agencies to develop the tourism industry sustainably and more efficiently.
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