Publishing Business Management in The Digital Age
Article Sidebar
Main Article Content
Abstract
The academic article presented concepts and theories of publishing business management in the digital era, which faces challenges from technological changes and consumer behavior. The study covered definitions, trends, management concepts and theories, and publishing business management processes. The findings revealed that while digital technology plays a crucial role, print media remains essential in education, entertainment, and news consumption. The Deming Cycle (PDCA) application can be used for quality control and content development, particularly in magazine and newspaper production processes that require continuous planning, production, monitoring, and improvement. The LEAN concept helps reduce waste in production processes, such as organizing editorial department systems, reducing redundant proofreading steps, and improving file storage systems. Six Sigma is suitable for controlling print quality and reducing errors using statistical principles for systematic quality analysis and improvement, such as print quality inspection, color control, and reducing printing errors. The publishing business management process must cover strategic planning, content production, design, printing, distribution, and evaluation. It requires integration between traditional print and digital media, along with the application of technology and modern management concepts, to maintain competitiveness in a rapidly changing market.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions appearing in the Journal it is the responsibility of the author of the article, and does not constitute the view and responsibility of the editorial team.
References
Amornvivat, S. (2014). History of Thai printing. In Thai Junior Encyclopedia: Supplementary learning edition: Volume 18. Thai Junior Encyclopedia Project.
Bangmo, S. (2015). Organization and management (7th ed.). Withayapat.
Beckett, C. (2019). New powers, new responsibilities: A global survey of journalism and artificial intelligence. London School of Economics and Political Science.
Bryson, J. M., & George, B. (2024). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement (6th ed.). Wiley.
Chompukum, P. (2009). Organization and management. Chulalongkorn Book.
Dissayawattana, S., & Wattanakul, J. (2013). Newspapers and the pursuit of business models for survival in the convergence era. Panyapiwat Journal, 4(2), 113-126. https://so05.tci-thaijo.org/index.php/pimjournal/article/view/12092
Hinviman, S. (2015). Mass communication business. Thammasat University Press.
Jenkins, J., & Nielsen, R. K. (2020). Preservation and evolution: Local newspapers as ambidextrous organizations. Journalism, 21(4), 472-488. https://doi.org/10.1177/1464884919886421
Jiaramanytwesin, S., & Khlungkorn, J. (2020). Approaches to management of print media organization in transition phase. Journal of Buddhist Anthropology, 5(5), 290–301. https://so04.tci-thaijo.org/index.php/JSBA/article/view/241282
Kaewjomnong, A. (2014). The principles of management (5th ed.). Thaksin University Book Center.
Kuljitjuerwong, S. (2016). Online publishing material guideline in digital era. NIDA Journal of Language and Communication, 21(29), 37-55. https://so04.tci-thaijo.org/index.php/NJLC/article/view/94416
Newman, N. (2022, Jan 10). Journalism, media, and technology trends and predictions 2022. Reuters Institute for the Study of Journalism. https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2022
Olsen, R. K., Pickard, V., & Westlund, O. (2020). Communal news work: COVID-19 calls for collective funding of journalism. Digital journalism, 8(5), 673-680. https://doi.org/10.1080/21670811.2020.1763186
Picard, R. G. (2011). Mapping digital media: Digitization and media business models. Open Society Foundations. https://www.opensocietyfoundations.org/uploads/226aec3a-9d1f-4cc0-b9a1-1ad9ccedda55/digitization-media-business-models-20110721.pdf
Picard, R. G., & Wildman, S. S. (2015). Handbook on the economics of the media. Edward Elgar Publishing.
Ritcharoon, P. (2019). Project evaluation: Concepts and applications. House of Kermist.
Salee, K. (2015). Development of student activities using the deming quality cycle for future vocational organization of Thailand at Chiang Mai Vocational College[Master’s thesis, Chiang Mai University].
Sasiroj, K. (2022). Digital Age: Newspapers Organization Management. Journal of Business Administration and Languages (JBAL), 10(2), 46-63. https://so06.tci-thaijo.org/index.php/TNIJournalBA/article/view/256142
The Thai Printing Association. (2021). Interview: Mr. Pongthira Pathanapiradej: The Next Normal – The Future of Printing and Packaging in Thailand. THAIPRINT MAGAZINE, 131, 32-37. https://www.thaiprint.org/2021/07/vol131/interview131-01/
The Thai Printing Association. (2023). Industrial: Print Media Overview 2022 and Print Business Adaptation Strategies. THAIPRINT MAGAZINE, 140, 56-61. https://www.thaiprint.org/2023/03/vol140/industrial140-04/
The Thai Printing Association. (2024). Interview: Mr. Natthaphonphong Jiwatcharanukul, Deputy Managing Director, Rungsin Printing (1977) Co., Ltd. THAIPRINT MAGAZINE, 145, 76-79. https://www.thaiprint.org/2024/01/vol145/interview145-02/
Udomthanathira, K. (2018). PDCA Cycle / Quality Control Cycle or Deming Cycle. https://iok2u.com/article/innovation/pdca-cycle-deming-cycle
Udomthanathira, K. (2019). Lean003 Steps to create a Lean system (5 Lean principles). https://www.iok2u.com/article/logistics-supply-chain/lean-003-5-principles
Wittayarat, S. (2003). Printed media. Suan Sunandha Rajabhat University Book Center.
Worapanpong, S. (2017). Communication management: Volume 1 (2nd ed.). Sukhothai Thammathirat Open University Press.