Adaptation for Modern Service Businesses in Thailand's Special Economic Zones
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Abstract
This research aims to study 1) the environment and factors influencing the success of modern service businesses in special economic zones. 2) to explore adaptation strategies for modern service businesses in Thailand's special economic zones. The sample group for this research consists of 480 service business entrepreneurs and supervisors. The research tools used include a questionnaire with an overall reliability of 0.96. The statistical methods employed for data analysis are mean, standard deviation, Stepwise Multiple Regression Analysis, Canonical Correlation Analysis, and an examination of the relationship between environmental factors and those influencing the success of service businesses in special economic zones and adaptation strategies for modern service businesses in Thailand's special economic zones. The research findings revealed that; 1) The environment and factors influencing the success of modern service businesses in special economic zones, which enhance Thailand's economic competitiveness, consist of five areas (1) Management processes, (2) Human resources, (3) Technology, (4) Marketing, and (5) Location. 2) The adaptation strategies for modern service businesses in Thailand's special economic zones include six key aspects 1) Embracing globalization, 2) Managing workforce diversity, 3) Strong entrepreneurship, 4) Quality management, 5) Innovation and flexibility, and 6) Establishing electronic business models.
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