Sales Forecasting of Plug-in Board Products Using Linear Regression: A Case Study of Yaqi Factory

Main Article Content

Quanrui Li
Bavornwit Rojsuwan

Abstract

This study aims to develop a sales forecasting model for Yaqi Factory's plug-in board products, thereby optimizing inventory management and enhancing operational efficiency, by collecting sales data for 31 months, selecting five best-selling products, and using the linear regression method to analyze the relationship between sales volume and key factors such as price, inventory, and production volume. The results showed that the model constructed based on six-month data had high predictive ability (R value of 0.816), explained 81.6% of sales variation, and had significantly lower prediction error than the model based on three-month data (absolute error of 607 vs. 1528). In addition, simple moving average graphical analysis shows that the model still has room for optimization when facing products with significant sales fluctuations, such as B5330. This study provides empirical evidence and methodological references for establishing effective sales forecasting and inventory management systems for small and medium-sized manufacturing enterprises.

Article Details

How to Cite
Li, Q., & Rojsuwan, B. (2025). Sales Forecasting of Plug-in Board Products Using Linear Regression: A Case Study of Yaqi Factory. Rajapark Journal, 19(64), 160–180. retrieved from https://so05.tci-thaijo.org/index.php/RJPJ/article/view/280752
Section
Research Article

References

Adeyemo, B. T., & Olatunji, K. B. (2021). Short-Term Load Forecasting Using Weighted Moving Average Method. IEEE Access, 9, 43453-43460. https://doi.org/10.1109/ACCESS.2021.3065597

Field, A. (2018). Discovering statistics using IBM SPSS statistics (5th ed.). Sage.

Frost, J. (2020). Regression analysis: An intuitive guide for using and interpreting linear models. Statistics By Jim Publishing.

Gopalakrishnan, T., Choudhary, R., & Prasad, S. (2018). Prediction of sales value in online shopping using linear regression. In Conference: 2018 4th International Conference on Computing Communication and Automation (ICCCA). DOI:10.1109/CCAA.2018.8777620

Hayes, A. F. (2022). Introduction to mediation, moderation, and conditional process analysis: a regression-based approach (3rd ed.). The Guilford Press.

James, G., Witten, D., Hastie, T., & Tibshirani, R. (2021) An Introduction to Statistical Learning: with applications in R (2nd ed.). Springer. https://doi.org/10.1007/978-1-0716-1418-1

Long, S., & Liu, Q. (2021). Research on new energy vehicle sales forecast and product optimization based on data mining. In 2021 2nd International Conference on Electronics, Communications and Information Technology (CECIT) (pp. 1019-1024). https://doi.org/10.1109/CECIT53797.2021.00181

Montgomery, D. C., Peck, E. A., & Vining, G. G. (2021). Introduction to linear regression analysis (5th ed.). John Wiley & Sons.

Pallant, J. (2020). SPSS survival manual: A step by step guide to data analysis using IBM SPSS (7th ed.). Open University Press.

Teja Reddy, S. R., & Malathi, P. (2022). Linear regression and artificial neural networks based efficient sales forecasting model with increased prediction accuracy. In 2022 4th International Conference on Inventive Research in Computing Applications (ICIRCA), Coimbatore, India, (pp. 1100-1105). https://doi.org/10.1109/ICIRCA54612.2022.9985619

Seber, G. A. F., & Lee, A. J. (2018). Linear regression analysis (2nd ed.). Wiley.

Silver, E. A., Pyke, D. F., & Peterson, R. (1998). Inventory management and production planning and scheduling (3rd ed.). Jonh Wiley.

Waters, D. (2020). Inventory control and management (3rd ed.). Wiley.

Wild, T. (2017). Best practice in inventory management (3rd ed.). Routledge.

Xiong, R., Yu, L., & Li, Y. (2024). Research on sales forecasting model based on linear regression algorithm. In Conference: 2024

International Conference on Data Science and Network Security (ICDSNS). DOI:10.1109/ICDSNS62112.2024.10690972

Zhang, Y., Chai, Y., & Ma, L. (2021). Research on multi-echelon inventory optimization for fresh products in supply chains. Sustainability, 13(11), 6309. https://doi.org/10.3390/su13116309