A Model for Enhancing the Operational Effectiveness of Temples in Bangkok and Metropolitan Areas
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Abstract
This research aimed to: 1) study the levels of Buddhist leadership, community participation, management innovation, and operational effectiveness of temples in the Bangkok Metropolitan Area and surrounding provinces; 2) examine the influence of Buddhist leadership, community participation, and management innovation on the operational effectiveness of these temples; and 3) develop a model for enhancing their operational effectiveness. This study employed a mixed-methods approach. The quantitative phase involved 360 temple abbots selected through multi-stage random sampling. Data were collected using a 5-point Likert scale questionnaire, which demonstrated item discrimination power ranging from .521 to .885 and reliability coefficients between .769 and .915. Data were analyzed using descriptive statistics, including mean and standard deviation, as well as structural equation modeling (SEM). The qualitative phase involved in-depth interviews with 15 experts, and the data were analyzed using content analysis. The findings indicated that: 1) Buddhist leadership, management innovation, community participation, and operational effectiveness were all at a high level, with average scores of 3.80, 3.76, 3.69, and 3.66, respectively; 2) Buddhist leadership, community participation, and management innovation significantly influenced operational effectiveness, accounting for 87% of the variance. Management Innovation had the most significant impact, with a path coefficient of .47; and 3) the LCM Model for enhancing temple performance emphasizes three key areas: abbot leadership, temple committees and communities, and modern management. This approach should be integrated with an analysis of economic, social, and technological changes.
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