Financial Innovation Acceptance of the Population of Baby Boomer Generation, Mueang District, Sisaket Province
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Abstract
This quantitative research aimed to 1) study the financial technology factors related to financial transactions, 2) study the acceptance of financial innovations in financial transactions, and 3) study the financial technology factors and the acceptance of financial innovations in financial transactions among the baby boomer generation in Mueang District, Sisaket Province. The sample group was Bangkok Bank Public Company Limited, the baby boomer generation in Mueang District, Sisaket Province. The sampling method was purposive sampling. The data collection tool was a questionnaire. Data analysis was performed using percentages, means, standard deviations, t-tests, One-way ANOVA, and multiple regression. The research results found that 1) The financial technology factors related to financial transactions among the baby boomer generation in Mueang District, Sisaket Province, were the most regarding increased benefits, followed by compatibility. 2) The acceptance of financial innovations in financial transactions, the convenience aspect, had the highest average value, followed by perceived ease of use. 3) Financial technology factors, observability, compatibility, increased benefits, and trialability. There is a statistically significant acceptance level of financial innovation in financial transactions among the baby boomer generation in Mueang District, Sisaket Province, at 0.05.
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