Guidance for Developing Sustainable Destinations of Thaiphuen Community in Nakhon Nayok Province, Thailand
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บทคัดย่อ
This research concerns issues of community destination development for sustainability within the context of Thailand. One particular community; Thaiphuen in Nakhon Nayok province, was investigated. The focus of the research is on assessment of the environment for tourism, the available resources of Thaiphuen Community, destination sustainability as well as marketing analysis. Consequently, guidelines for developing sustainable destinations for the community are recommended. An integrated approach; the key factor for the success of sustainable tourism, should be adopted in planning sustainable tourism for Thaiphuen destinations. Overall development schemes of all tourism organizations are needed to integrate in order to mitigate the conflicts that can emerge between tourism and other resources-based activities. Further more. critical marketing activities are elaborated; positioning tourist destinations, defining target groups and developing service marketing strategy; products, price, place, promotion, process, personal selling and physical evidence. These activities are essential in driving the tourism service level of the community to meet the target groups' expectations and tourism sustainable achievement in the long term.
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