Motivations of Professional Football League Spectators in Thailand

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Narongrid Nimmark

Abstract

This research aimed to compare motivations of professional football league spectators characterized by their personal characteristics. The samples were 1,000 spectators attending the Toyota Thai League match at ten football stadiums. The questionnaire was used as the research instrument. The statistics used for data analysis were percentage, mean, standard deviation, T-test and One-Way Analysis of Variance/ ANOVA. The results were as follows.


  1. The overall motivations of the spectators was at a high level. When each aspect was examined, two aspects rated the highest were pride of locality and feeling of successfulness. They were followed by the affection of football, Escape from the bustle of daily routine was the aspect rated lowest.

  2. When spectator’s motivation was examined based on their personal characteristics, it was revealed that the gender, age, and marital status were not the factors of motivation different but education level, occupation, and monthly income affected the overall motivation of football spectator at a statistical significant of 0.1.

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