Multimedia Development for Promoting the Wisdom of Nakhon Si Thammarat Woven Textile towards Improving the Quality of Life of Ban Mamuang Plai Khaen Villagers

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นิธิพร วรรณโสภณ
กฤตพร แซ่แง่ สายจันทร์

Abstract

This research aims to1) create multimedia in promoting the wisdom of Nakhon Si Thammarat woven textile, and 2) develop channel in promoting and conserving product wisdom of Nakhon Si Thammarat woven textile.  The sample in this present research consisted of 2,345 people derived from Nakhon Si Thammarat woven textile for Ban Mamuang Plai Khean villagers and people who are interested in the woven textile using accidental sampling. The research instruments used in this present research were 1) Multimedia in publishing art of wisdom of Ban Mamuang Plai KhaenNakhon Si Thammarat Woven Textile, 2) Multimedia Quality AssessmentForm, 3) Multimedia Perception MeasurementForm, 4) Satisfaction on Multimedia Questionnaire, and 5) the multimedia publishing via social media. Percentage and the numbers of media visitors were employed to analyze the collected data.
         The results revealed that the development for promoting the Wisdom of Nakhon Si Thammarat Woven Textile towards improving the quality oflife of Ban Mamuang Plai Khaen villagers was in the good level.The sample’s perception was in the very high level. Moreover. the overall satisfaction was in the good level, which overall data revealed 3,563 media.

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บทความวิจัย (Research Articles)