Comparison of Learning Achievement and Creative Thinking of Student Learned Using the Lessons Learned on the Web and Traditional Instruction Entitled the Visual Arts and Design in Advertising Matthayomsuksa 2 Students

Abstract

Web-based instruction is one model of instructional systems which provides opportunity for the student to learn at any time and places based on his or her abilities and interests. Thus this study aimed to develop web-based instruction entitled “The Visual Arts and Design in Advertising of Matthayomsuksa 2 students” with an efficiency of 80/80, to find out an effectiveness index of the developed web-based lessons in entitle“ The Visual Arts and Designin Advertising” and to compare learning achievement and creative thinking between the students who learned via the web-based instruction and those who learned via the traditional instruction. The sample used in this study were consisted of 80 Mathayom suksa 2 students from Nikhomphimaisuksa School, Phimai district in Nakhon Ratchasima province in the second semester of the academic year 2012. They were selected by the cluster random sampling technique and were assigned into two groups of 40 students: an experimental group learned via the web-based instruction and a control group learned via the traditional instruction. The instruments were (1) web-based instruction and the traditional instruction plans for 16 hours of learning, (2) a multiple-choice test on learning achievement with 30 items, with its discriminating item ranging from0.25 to 0.56, and a reliability of 0.84 , and (3) creative thinking test with item difficulties ranging from 0.58 to 0.71 with its discriminating item ranging from 6.22 - 8.55 and a reliability of 0.81. The collected data were then analyzed by the uses of a mean, a standard deviation, a percentage. Paired t-test and F-test and Hotelling were employed for testing hypotheses.

The major findings revealed as follows;

1. The developed web-based instruction had an efficiency of 83.94/81.25.

2. The developed web-based instruction had an effective index of 0.6906.

3. The students used the Web-based instruction and differences were showed by those who learned via the traditional learning method in learning achievement and creative thinking at .05 level of significance.