THE INFLUENCE OF QUALITATIVE FINANCIAL ACCOUNTING INFORMATION ON THE FACTORY MANAGERS EFFECTIVENESS IN BANG PHLI INDUSTRIAL ESTATE, SAMUTPRAKARN PROVINCE

Abstract

The objective of this research was to study the influence of the qualitative accounting information that affect the management effectiveness of the factory managers of Bang Phli Industrial Estate, in Samutprakan Province. Six qualitative characteristics of accounting information including the relevance of decision making, rightful representation, understanding, timeliness, rightful representation, comparability, and verifiability were used as theoretical background for data analysis. Data were collected using questionnaire completed by 110 factory managers. Then the responses from the questionnaires were analyzed using descriptive statistics, correlation testing and multiple regression analysis. The results of the study revealed that 1) the three qualitative characteristics of accounting data consisting of decision making, timeliness and verifiability influence on management effectiveness, and the statistically significant relationship between the three types  of accounting data and the management effectiveness were found at the 0.01 level. 2) The qualitative financial accounting information affecting the demand for accounting information statistically correlated to the management effectiveness at the 0.05 level. That is, the qualitative characteristics of accounting data are important to the management effectiveness of the factory managers in general and in the high level. 3) Overall, the ability to use qualitative accounting information was at a high level of importance to the management effectiveness. It was also found it can help in all 4 management areas including budget planning, production planning about production capacity, production costs and return on investment to achieve could help the factory to achieve its goals.