CORPORATE SOCIAL RESPONSIBILITY (CSR) IN THAILAND : ANALYZING THE APPLICATION OF THE BUDDHIST PRINCIPLES

Main Article Content

Oscar S. Mmbali
Dhriwit Ph.D. Assawasirisilp

Abstract

In realization that regulatory incentives alone cannot achieve corporate social responsibility (CSR), this paper seeks to analyze the application of Buddhist principles to CSR in Thailand. It seeks to find out what major Buddhist principles might, did, or would help shape CSR? To what extent can these principles be applied to CSR in Thailand? The findings of the study show that Buddhist-oriented CSR is embedded in Buddhist socio-religious practices and spirituality. Buddhist values, though less utilized in CSR provide immense resources that are yet to be explored and integrated CSR practices in Thailand.

Article Details

How to Cite
Mmbali, O. S., & Assawasirisilp, D. P. (2019). CORPORATE SOCIAL RESPONSIBILITY (CSR) IN THAILAND : ANALYZING THE APPLICATION OF THE BUDDHIST PRINCIPLES. Southeast Bangkok Journal (Humanities and Social Sciences), 3(1), 98–116. retrieved from https://so05.tci-thaijo.org/index.php/SB_Journal/article/view/191701
Section
Academic Articles

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