PERCEPTION OF USING PACKAGING FOR ENVIRONMENT OF CUSTOMER IN BANGKOK METROPOLITAN AREAS

Abstract

The objectives of this research were to study the perception and awareness of using packaging for environment of customer in Bangkok and study the customer relationship about the perception and awareness of using packaging for environment
of customers in Bangkok. The 400 sample was selected from people in Bangkok who bought or used or used to packaging for environment by the computing formular of infinite population. Collecting data by questionnaire and analyzed descriptive statistics, frequency and percentage, mean and standard deviation and chi-square testing hypothesis. 

The research found that : customer in Bangkok had the perception of using packaging for environment would get better environment and to decrease wastes. A few known that using environmental packaging design should enclose products; it’s a way to develop packaging for environment and also a few known about packaging
for environment; the customers must go to buy at the specialty stores. Although the customer had awareness realized using environmental packaging in high proficiency. The most important awareness is the government should permit and support each
manufactures who use packaging for environment and manufactures who product environmental packaging too, for example, the government should reduce except on import for raw materials. Otherwise the mostly perception and awareness of using packaging for environment of customer in Bangkok were associated, some were not associated; such that neither using re-use environmental packaging is a strategies for green packaging, nor the customers must go to buy at the specialty stores were the
perception of using packaging for environment which not associated to awareness.