THE INCREASING POTENTIAL COMPETITION, VALUE-ADDED AND INNOVATION MANAGEMENT OF AGRICULTURAL PRODUCTS, MANGOES FOR EXPORT IN CHACHOENGSAO PROVINCE.

Abstract

The objective of research was to elevate the potentiality competitiveness, value-added and innovation management of agricultural products, mangoes for export in Chachoengsao Province.  The research findings will be proposed as a policy recommendations and innovative management guidelines of agricultural products, mangoes for export. The research method was qualitative research that employed phenomenological approach. The main informants were 15 farmers or the president of community enterprise, selected by the purposive sampling technique. Research tools consisted of in-depth interviews and non-participant observation together with data from documents. Then the obtained data were triangulated and analyzed using content analysis method.  The findings from the content analysis were as follows. 1) The potentiality of competitiveness is crucial and affects the innovation management of local wisdoms in agricultural products, mangoes. 2) The value-added creation is essential and affects the innovation management of local wisdoms in innovation management of agricultural products, mangoes. 3) The innovation management is essential and affects the farmer performance. The benefits have resulted in creative innovation of local wisdoms to farmers in order to be prepared for emergency situations.