DEVELOP LOGISTICS AND SUPPLY CHAIN MANAGEMENT CREATING COMPETITIVE ADVANTAGE AND PERFORMANCE OF AGRICULTURAL PRODUCTS PANDAN
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Abstract
This research aimed 1) to study the influence of resource capability that affected the logistics and supply chain management; 2) to study the influence of value added that affected the logistics and supply chain management; 3) to study the influence of logistics and supply chain management that affected the competitive advantage; 4) to study the influence of logistics and supply chain management that affected the agriculturists’ performance; and 5) to study the influence of competitive advantage that affected the agriculturists’ performance. This study was quantitative research for testing the causal relationship. The instrument was the questionnaire. The sample was 300 pandan leave product agriculturists. Statistical analysis was Structural Equation Modeling (SEM). The results showed that 1) The resource capability had a direct positive influence on the logistics and supply chain management; 2) The value added had a direct positive influence on the logistics and supply chain management; 3) logistics and supply chain management had a direct positive influence on the competitive advantage; 4) logistics and supply chain management had a direct positive influence on the performance of agriculturists; and 5) competitive advantage had a direct positive influence on the performance of agriculturists. The results of the hypothesis testing were highly consistent with the empirical data with 93.64 Chi-square, 0.07 P-Value, 1.00 CFI, 0.97 GFI, 0.94 AGFI, and 0.03 RMSEA. The benefit of this research was the guidelines for the agriculturists’ implementation of logistics and supply chain management and for adjusting and respond to the changes of the environment for sustainability and competitive advantage which could lead to greater result of the organizations.
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References
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