The Role of the Media in Promoting Tourism Towards Chinese Travelers
Keywords:
Chinese Travelers, Developing, Media, Presenting, Promoting TourismAbstract
Abstraction in the media needs to be configured in a form that appeals to the travelers providing them accurate and clear information for traveling to places that are attractive to their needs. This work takes a look at how the role of the media should be applied for promoting tourism to Chinese travelers. It seeks to find out how the media contents are to be applied, how information should be presented and proposed for developing an appropriate media. The media serves as a platform for disseminating information, education, or entertainment to the targeted audience but how the message is to be delivered depends on the facts that have been gathered for planning. While the huge number of tourists from China may bring lots of income for the local community’s economy the idea is to get a good quality number of repeated tourists who know what they want in vacationing. Results indicate that contents in the media should be designed for grabbing Chinese tourists’ attention and interest on where to go and what to do as they come for rest and relaxation, as well as to enjoy the cultural recreation, natural environment, and activities that give them a chance to go shopping. Further study is recommended to truly discover what the Chinese travelers’ values are when they immerse themselves in the events.
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Yuan, Y. Y. (2013) “Adding Environmental Sustainability to the Management of Event Tourism”, International Journal of Culture, Tourism and Hospitality Research, Vol.7, No. 2, pp. 175-183
Assaker, G. Esposito Vinzi, V. & O'Connor, P. (2011) “Modeling a Causality Network for Tourism Development: An Empirical Analysis,” Journal of Modelling in Management, Vol.6, No. 3, pp. 258-278
Ayalew, M. T. (2016) “The Role of Media in Tourism Promotion: A Case Study in Ethiopia”, Journal of Hospitality Management and Tourism, Vol.7, No. 5, October, pp. 50-56
Barron, P. Leask, A. & Fyall, A. (2014) “Engaging the Multi-Generational Workforce in Tourism and Hospitality,” Tourism Review, Vol.69, No. 4, pp. 245-263
Boustras, G. & Boukas, N. (2013) “Forest Fires’ Impact on Tourism Development: A Comparative Study of Greece and Cyprus”, Management of Environmental Quality: An International Journal, Vol.24, No. 4, pp. 498-511
Chang, L. Backman, K. F. and Huang, Y. C. (2014) “Creative Tourism: a Preliminary Examination of Creative Tourists’ Motivation, Experience, Perceived Value and Revisit Intention”, International Journal of Culture, Tourism and Hospitality Research, Vol.8, No. 4, pp. 401-419
Chandana, J. (2013) “Innovative Solutions for Future Tourism Development in Sri Lanka (2013- 2026)”, Worldwide Hospitality and Tourism Themes, Vol.5, No. 5, pp. 512-531
Chandra, M. Chandana, J. & Richard, T. (2013) “Responding to the Tourism Industry Training and Human Resource Challenges in Sri Lanka”, Worldwide Hospitality and Tourism Themes, Vol.5, No. 5, pp. 456-463
Chen, X. (2017) “A Phenomenological Explication of Guanxi in Rural Tourism Management: A Case Study of a Village in China”, Tourism Management, Vol.63, December, pp. 383-394
Collison, F. M. & Spears, D. L. (2010) “Marketing Cultural and Heritage Tourism: The Marshall Islands”, International Journal of Culture, Tourism and Hospitality Research, Vol.4, No. 2, pp. 130-142
Dredge, D. & Jamal, T. (2015) “Progress in Tourism Planning and Policy: A Post-Structural Perspective on Knowledge Production”, Tourism Management, Vol.51, December, pp. 285-297
Enemuo, O. B. and Amaechi, B. (2015) “The Role of Mass Media in Tourism Development in Abia State”, Journal of Tourism, Hospitality and Sports, Vol.11, pp. 44-49
Fazenda, N. Nunes da Silva, F. & Costa, C. (2010) “Douro Valley Tourism Plan: The Plan as Part of a Sustainable Tourist Destination Development Process”, Worldwide Hospitality and Tourism Themes, Vol.2, No. 4, pp. 428-440
Floris, R. & Campagna, M. (2014) “Social Media Data in Tourism Planning: Analysing Tourists’ Satisfaction in Space and Time”, In the proceeding of Real Corp, Vienna, Austria, 21-23/May, pp. 997-1003
Hays, S. Page, S. J. and Buhalis, D. (2013) “Social Media as a Destination Marketing Tool: Its Use by National Tourism Organizations”, Current Issues in Tourism, Vol.16, No. 3, pp. 211-239
Hassouna, M. Tarhini, A. Elyas, T. & AbouTrab, M. S. (2015) “Customer Churn in Mobile Markets: A Comparison of Techniques”, International Business Research, Vol.8, No. 6, pp. 224-237
Hyun Lee, S. & Bai, B. (2014) “Hotel Discount Strategies on Consumer Responses: The Role of Involvement”, Tourism Review, Vol.69, No. 4, pp. 284-296
Irwana Omar, S. Ghapar Othman, A. and Mohamed, B. (2014) “The Tourism Life Cycle: An Overview of Langkawi Island, Malaysia”, International Journal of Culture, Tourism and Hospitality Research, Vol.8, No. 3, pp. 272-289
José Valente, F. Dredge, D. & Lohmann, G. (2014) “Leadership Capacity in Two Brazilian Regional Tourism Organizations”, Tourism Review, Vol.69, No. 1, pp. 10-24
Kim S. E. Lee K. Y. Shin S. I. and Yang S. B. (2017) “Effects of Tourism Information Quality in Social Media on Destination Image Formation: The Case of Sina Weibo”, Information & Management, Vol.54, No. 6, pp. 687-702
Kumar Rathorea, A. Chand Joshib, U. & Vigneswara Ilavarasan, P. (2017) “Social Media Usage for Tourism: a Case of Rajasthan Tourism”, Information Technology and Quantitative Management, Procedia Computer Science, Vol.122, pp. 751–758
Lin, D. & Simmons, D. (2017) “Structured Inter-Network Collaboration: Public Participation in Tourism Planning in Southern China”, Tourism Management, Vol.63, pp. 315-328
Liu, J. Nijkamp, P. Huang, X. & Lin, D. (2017) “Urban Livability and Tourism Development in China: Analysis of Sustainable Development by Means of Spatial Panel Data”, Habitat International, Vol.68, October, pp. 99-107
Moghavvemi, S. Woosnam, K. M. Paramanathan, T. Musa, G. & Hamzah, A. (2017) “The Effect of Residents’ Personality, Emotional Solidarity, and Community Commitment on Support for Tourism Development”, Tourism Management, Vol.63, pp. 242-254
Praveen Kumar, S. (2014) “Role of Media in the Promotion of Tourism Industry in India”, Global Review of Research in Tourism, Hospitality and Leisure Management, Vol.1, No. 3, pp. 187-192
Presenza, A. & Sheehan, L. (2013) “Planning Tourism Through Sporting Events”, International Journal of Event and Festival Management, Vol.4, No. 2, pp. 125-139
Puja, M. & Amit, K. (2016) “The Role of Media in the Promotion of Sustainable Tourism”, The Researcher- International Journal of Management Humanities and Social Sciences, Vol.1, No. 2, July-Dec, pp. 9-24
Simão, J. & Môsso, A. (2013) “Residents' Perceptions Towards Tourism Development: The Case of Sal Island”, International Journal of Development Issues, Vol.12, No. 2, pp. 140-157.
Slocum, S. L. and Everett, S. (2014) “Industry, Government, and Community: Power and Leadership in a Resource Constrained DMO”, Tourism Review, Vol.69, No. 1, pp. 47-58
Vargas-Hernández, J. G. (2012) “Sustainable Cultural and Heritage Tourism in Regional Development of Southern Jalisco”, World Journal of Entrepreneurship, Management and Sustainable Development, Vol.2, No. 3, pp. 146-161
Wan, Y. K. P. & Bramwell, B. (2015) “Political Economy and the Emergence of a Hybrid Mode of Governance of Tourism Planning”, Tourism Management, Vol.50, October, pp. 316-327
Wang, S. Bickle, M. & Harrill, R. (2010) “Residents' Attitudes Toward Tourism Development in Shandong, China”, International Journal of Culture, Tourism and Hospitality Research, Vol.4, No. 4, pp. 327-339
Yuan, Y. Y. (2013) “Adding Environmental Sustainability to the Management of Event Tourism”, International Journal of Culture, Tourism and Hospitality Research, Vol.7, No. 2, pp. 175-183
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Published
2021-06-29
How to Cite
Sangkakorn, K., Srichai, P., & Phoewhawm, R. (2021). The Role of the Media in Promoting Tourism Towards Chinese Travelers. RMUTL Journal of Business Administration and Liberal Arts, 9(1), 77–88. Retrieved from https://so05.tci-thaijo.org/index.php/balajhss/article/view/248798
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