The Role of the Media in Promoting Tourism Towards Chinese Travelers


  • Korawan Sangkakorn Social Research Institute, Chiang Mai University
  • Pachernwaat Srichai Social Research Institute Chiang Mai University
  • Ravee Phoewhawm Chongqing Technology and Business University


Chinese Travelers, Developing, Media, Presenting, Promoting Tourism


          Abstraction in the media needs to be configured in a form that appeals to the travelers providing them accurate and clear information for traveling to places that are attractive to their needs. This work takes a look at how the role of the media should be applied for promoting tourism to Chinese travelers. It seeks to find out how the media contents are to be applied, how information should be presented and proposed for developing an appropriate media. The media serves as a platform for disseminating information, education, or entertainment to the targeted audience but how the message is to be delivered depends on the facts that have been gathered for planning. While the huge number of tourists from China may bring lots of income for the local community’s economy the idea is to get a good quality number of repeated tourists who know what they want in vacationing. Results indicate that contents in the media should be designed for grabbing Chinese tourists’ attention and interest on where to go and what to do as they come for rest and relaxation, as well as to enjoy the cultural recreation, natural environment, and activities that give them a chance to go shopping. Further study is recommended to truly discover what the Chinese travelers’ values are when they immerse themselves in the events.


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How to Cite

Sangkakorn, K., Srichai, P., & Phoewhawm, R. (2021). The Role of the Media in Promoting Tourism Towards Chinese Travelers. RMUTL Journal of Business Administration and Liberal Arts, 9(1), 77–88. Retrieved from