Published: 2025-06-27

Research article

An Analysis of Value Chain Management Affecting the Success of Rongrien Nasan Rambutan Farmers in Permpoontrap Sub-District, Ban Na San District, Surat Thani Province.

Wilawan Wichiankhrut, Wanwichanee Tongintarad

1-20

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Business Management with Innovation of Smart Entrepreneurs: A Case Study of Community Enterprises in Food Processing and Food Product in Muang District, Lampang Province.

Kanokwan Vechgama, Puangthong Wangraj, Punchaporn Srichanapun

21-34

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Competencies of Accounting Practitioners That Affect the Quality of Government Accounting Operations of Government Agencies, and Disbursement Unit Level in the Upper Northern Region.

Anchalee Pinsorn, Chaiyot Sumritsakun, Arunee Yodbutr , Ratchaneeya Bangmek

35-52

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Perceived Service Quality of Coffee Shops in Petrol Station on Customer Satisfaction and Revisit Intention.

Theeralak Satjawathee, Juree Vichitdhanabade, Chatrudee Jongsureyapart, Pikul Pongklang, Wipa Chongruksut, Wiriya Chongruksut, Ye Qing

69-84

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Customer Decision-Making Behavior in Choosing Services in the Homestay Business Chiang Mai Province.

Kemika Thanatumrongkul, Anothai Polpanumas

85-98

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Political Discourse on Facebook Fan Page “Thai Politics in a Shell”

Thanyalak chanchiaw, Bandit Thipdet

99-110

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The Current State and Future Development of Tourism and Hospitality Higher Education in Taiwan

Chih-Feng Ko, Weerapon Thongma, Chin-Fa Tsai, Winitra Leelapattana

111-126

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Analysis Studies Complacency of Wellness Tourism Policies from Stakeholders for Creating Economic Value

Thunyawadee Sucharidtham, Satawat Wannapan

127-144

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The Effect of Experiential Marketing, Satisfaction and Word of Mouth Toward Purchase Decision of Medical Equipment for Hospitals in the Northern Region of Thailand

Daosawan Sukapun, Boonthawan Wingwon, Jurarat Panyayuen, Pichet Thongkhum

145-162

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Academic article

Preparing for the Application of A.I. in Business Operations

Saisunee Kasem, Naruephorn Tengtrairat, Benjakanlaya Wiriyametee

53-68

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