Published: 2025-12-28

Research article

Valued-Added Packaging of Dried Sweet Fish Products in Ban Tase Community, Hat Samran District, Trang Province

Ornanong Ampha, Chompunooch Somalee, Chutinut Sujarit, Natta Kachenpukdee

1-24

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The Evaluation of Economic and Financial Stability of Saving Cooperative and Credit Union Cooperative in the Upper Northern Region by Using Camels Analysis

Benchamaphon Roekwichanan, Ratchaneeya Bangmek, Chaiyot Sumritsakun, Arunee Yodbutr

25-48

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A Study of Conceptual Metaphors in Language Use for Encouragement in Bibliotherapy: The Case of How-to Books

Wattanarat Chaiwong, Wiyada Meesri, Phisaphim Junphrom, Nittaya Ekbang

49-74

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The Relationship between Online Marketing Mix (6Ps) and Thai Consumer Behaviour on Facebook Platform

Natthawut Yodchai, Yanitha Rajchakom, Thatphong Awirothananon

75-90

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Professional Accounting Competence and Internal Control Affecting The Quality of Financial Reporting of Local Government Organizations in The Lower Northern Region 1 of Thailand

Rungpannaray Seeyota, Mattima Krongten

91-112

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The Political Rhetoric of Field Marshal Sarit Thanarat as Prime Minister of Thailand

Chawarin khammakhiao

113-134

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The Influence of Satisfaction with the Efficiency of Land and Building Tax Collection of Non Pa Sang Subdistrict Administrative Organization, Pha Khao District, Loei Province

Laphatrada Pitchayatheeranart, Phattharada Buakaeo, Nongnoot Sodama

135-148

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The Role of Digital Intelligence in Shaping Purchase Behavior for New Energy Vehicles: A Study in Bangkok

Maochun Wu, Bhadpiroon Watcharasresomroeng, Winitra Leelapattana, Napat Ruangnapakul

149-182

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Digitalization Empowering the High-Quality Development of Traditional Manufacturing: A Case Study of the Pump and Valve Industry in Yongjia, China

Qiqi Chen, Winitra Leelapattana, Bhadpiroon Watcharasresomroeng, Napat Ruangnapakul

183-210

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A Study on the Potential and Preparation of the Community in Establishing a Medical Cannabis Cultivation Community Enterprise Group.: A Case Study of Ban San Klang Community Champa Wai Subdistrict, Mueang District, Phayao Province.

Nongkran Chaimuang, Ratkamon Pavorawat

211-228

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Development of the Coffee Supply Chain in Pa Pae Subdistrict, Mae Taeng District, Chiang Mai Province

Ladda Pinta, Pinit Nuangpirom, Warawaran Shimbhanao, Weerin Pheerathamrongrat

229-246

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Study Potential of Ban Bueng Wa, Kaisone City, Savannakhet Province, Lao People's Democratic Republic in Terms of Being an Attraction

Yung Chomthong, Khamkeo Manivong, Vilaiphone Hanthavong, Wutthipong Chuatrakul, Anaporn Wongsathan, Latdavanh Phothilarth, Sophaphone Ketkeophomphone

247-260

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Factors Affecting the Decision of Low Cost Airlines for Domestic Service Among Generation Y Passengers

Tanakorn Sritonchai, Kewalee Krasantikul, Suraporn Mulkunee

261-276

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Attitude, Perceived Usefulness, Perceived Ease of Use, and Subjective Norms Affect the Intention to Use Solar Power Generation System in Industrial Factories in Chiang Mai Province.

Jessalin Kadeewong, Napawan Netpradit

277-294

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The Influence of STP Marketing Factors and Brand Perception Affecting Consumers’ Purchase Motivation toward Natural Cosmetics

Taechit Sansi, Natha Apitawinwasu

295-310

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