Industry Analysis of Chinese Fruits on The Future of Thai Fruits

Abstract

The fruit is a relevant export product of Thailand. Especially in the Chinese market. This academic article aims to point out the importance of the Chinese market. Value of imports and exports, including the study of modern agricultural technology. Consumption behavior and attitudes of Chinese consumers towards Thai fruits as well as analyze internal and external factors affecting the production and marketing of Thai fruits in the Chinese market by compiling documents, research, articles, and essential information and content on the internet from China and Thailand. Use analysis to study general conditions together with the analysis of strengths, weaknesses, opportunities, and obstacles in finding a suitable model for the development of appropriate marketing potential, understanding Chinese consumer behavior. The results from the analysis can be summarized as follows to understand Chinese consumers. They must begin to understand the language and culture of doing business. Chinese people believe and unique consumption concepts. Entrepreneurs and the Thai government should focus more on the middle and upper-level markets. By focusing on research, development, quality, taste, including standards that can guarantee the standard of Thai fruits such as Good Agricultural Practices (GAP), Good Manufacturing Practice (GMP), non-toxic marks Including pushing for the Thai certified mark can certify measures in China along with, including increasing attention on the secondary fruit market in China as Chinese consumers in various secondary cities have begun to have more spending power. If the fruits of Thailand can reach the target group, the opportunity chances of Thai fruit in China will have more potential