To Study the Stakeholders' Need to Desirable Characteristics of Graduate’s for Develop the Quality of Education of Modern Retail Business Administration, Maejo.

Abstract

This research object aim to study the stakeholders' need to desirable characteristics of graduate’s for develop the quality of education of Modern Retail business administration, Maejo University. The sample consists of 92 stakeholders with purposive sampling. The research instrument was a questionnaire. The statistics...Deviation. Data was analyzed using descriptive statistics by Frequency, Percentage, Mean, and Standard Deviation.

The result has been shown about 5 desired characteristics that all aspects of the desired characteristics were in the highest level ( = 4.26). When we considered in each aspect separately, it was found that the moral, ethics and attitude aspect to the profession was in the highest level ( = 4.54) while the others are the interpersonal relations and responsibilities ( = 4.41), the intellectual and analytical skill (  = 4.21). In the high level, the knowledge and working ability aspect ( = 4.14) and the communication analysis and technological capability skill aspect ( = 4.04) were shown as