Research On the Development Strategy Of Hainan Li Brocade Cultural and Creative Products
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Abstract
As the only world-class intangible cultural heritage project in Hainan, Li Brocade possesses inherent advantages in the development of cultural and creative products. This study aims to investigate the classification, pricing, and development status of Li Brocade cultural and creative products in Hainan. It adopts a qualitative research approach, which involves observing cultural and creative products, conducting interviews with designers and experts, and analyzing survey data. The study identifies the issues in the development process and product positioning of Li Brocade cultural and creative products, and proposes the concept of "constructing an open design ecosystem" for development, emphasizing in-depth research and implementing diversified industry integration development, and formulating development strategies such as building strong cultural and creative brand IP. The goal is to better achieve the inheritance of Li Brocade intangible cultural heritage and promote coordinated economic development.
The research findings can be applied to the development and design of cultural and creative products for the Li and other ethnic minorities in Hainan, providing reference and inspiration for the protection of intangible cultural heritage and the innovation of cultural and creative products for tourism in Hainan. The research emphasizes that cultural and creative product design contributes to the promotion and dissemination of Li ethnic culture while preserving the allure of traditional Li fabrics, thus creating commercial value.
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